In a report commissioned by the Centre for Ageing Better, Dr Hannah J Swift and Ben Steeden from the School of Psychology reviewed that negative stereotypes are widespread in the workplace, in health and social care and in the media. Older workers are cited as being seen as having lower levels of performance, less ability to learn, and being more costly than younger workers.
Dr Swift said: ‘Our review of evidence reveals the conflicting representations of age and older adults in the UK, across a number of important societal contexts. It recognises that some stereotypes of ageing have a ‘kernel of truth’ and reflect age-related changes, but highlights the danger of stereotypes to over exaggerate age differences, and dismiss the huge variation between people of the same age.’
‘Doddery but dear? A webinar examining age-related stereotypes’ will take place Monday 23 March 2020, from 15:00 – 15:45. Sign up for the webinar here: https://zoom.us/webinar/register/WN_VEvuNcPjQnOzs5zlm2ZF5Q
The literature review by Dr Hannah J Swift and Ben Steeden, titled ‘Exploring representations of old age and ageing’ is available here: https://www.ageing-better.org.uk/sites/default/files/2020-03/Exploring-representations-of-old-age.pdf
The full report by the Centre for Ageing Better, is available here: https://www.ageing-better.org.uk/sites/default/files/2020-03/Doddery-but-dear.pdf
View the original blog post on the University’s News Centre here.