• Blogs are interactive and readers can comment on posts and share them on social media
• A blogger is someone who writes a blog
• Include text, images, video and links to other content
• Increase your reach by sharing links to your posts on other social media platforms.

• Kent staff or research postgraduate? Apply for a blog
• Follow the blogging guidelines and abide by the University's IT regulations
• Explore other Kent blogs to see how it’s done
• Get support and advice about blogging at Kent.

WordPress

• WordPress software is used for all Kent blogs
• You don’t need to be an expert web designer; there are a range of templates to pick from (if appropriate)
• WordPress online help has guidance on creating your blog through to connecting your work via other social media networks.

• Anything within the scope of your blog and the research you’re sharing
• Keep it as broad as possible so you can aim for 10-15 posts a year
• Include a picture in each blog to help it stand out and get noticed. Use your own or, to use someone else’s, make sure it has the appropriate licence
• Be aware of the public nature of blogs and the association of Kent blogs with the University. Find out more about what is appropriate to write and how to moderate your blog.

Use the accessible content checklist to create a blog that is quicker and easier for everyone to understand and use, regardless of individal need. Making your online content accessibleis also a legal rquirement for universities. It's simple to do and makes a big difference.

• Photographs of people can be considered personal data. Ask for written consent to use photographs and archive this information for the future
• Different types of material have their own copyright frameworks. Read the University’s Copyright policy and guidelines and contact copyright@kent.ac.uk for advice.

If they don’t know it’s there they won’t be able to read it. So start sharing your blog posts via your other social media platforms.

Click the button below to email the Research and Scholarly Communication team about social media for researchers.