AI in Business: Challenges and Potential

Are you looking to learn more about how AI can be used in businesses, understand the risks and explore the possibilities? Then this professional development AI upskilling course is for you.

In today’s fast-changing world, this professional development training course addresses a crucial business concern: the risks and challenges of AI technology. It uniquely combines perspectives from computing, business and law, and explores the different ways that AI can be used for business optimisation, marketing and growth.

This course offers 15 hours of learning spread across 4 x half-days, designed to complement full-time work, and includes facilitated peer learning. 

Topics include transparency, privacy, bias and governance; computational intelligence, machine learning and financial forecasting; Gen AI, Blockchain, digital, predictive and prescriptive analytics; and AI implementation in various industries.

By the end of it, you will improve your AI literacy, identify the potential of AI for your business or professional context, and learn how to draft key AI legal documents.

This course is ideal for SMEs and professionals from any industry. Contents can be adjusted to meet different industry and professional needs. It is delivered by the University of Kent's leading academics and experts in partnership with Pinsent Masons.


image depicting AI networks, consisting of series of spotlights against a dark background

FAQ list

By completing this course at Kent, you will: 

  • Improve your AI literacy, widen your expertise and advance your career prospects 
  • Gain expert knowledge and understanding of key themes and concepts of AI technology in today’s shifting landscape
  • Learn how to draft key AI legal documents
  • Discuss concerns and challenges with your peers and experts in the field 
  • Identify the potential of AI for your business and professional development




This course uniquely combines perspectives from computing, business and law. It covers the following topics:

1. What is AI? 

2. How does AI work?

3. AI specifics and applications

4. AI: Key legal frameworks

5. AI ethics

6. Emerging digital technologies and online marketplaces

7. Digital analytics

8. Key AI applications in business

9. Theory in practice: Drafting key AI legal documents

Register now

Registrations are now open for our February course. To register, fill in the form below. If for some reason you are unable to do so, please get in touch at gllpdt@kent.ac.uk.

More information

This course is ideal for SMEs, professionals and senior managers of any industry and the public sector. Contents can be adjusted to different industry and professional needs.

Duration: This course consists of 8 workshops, to be delivered in 4 x half-day sessions. It offers 15 hours of learning.

Location: Kent Business School (Sibson building), Canterbury Campus, the University of Kent, and online

Dates: 3, 5, 10 & 12 February 2025

Mode of delivery: In person and online

Class size: 10-25 people


£1800 (early bird fee)

University of Kent

CPDUK  – pending: currently under review


Dr Preetam Basu, Senior Lecturer in Operations Management, Kent Business School

Dr Conrad Coelho, Senior Lecturer in Digital Marketing, Kent Business School

Dr Emek Delibas, Senior Lecturer in Law, Kent Law School

Dr Giovanni Luca Masala, Senior Lecturer in Computer Science, School of Computing

Luke Scalnon, Head of Fintech Propositions, Pinsent Masons

Get in touch

Our Professional Development Training team is here to help you identify your training needs, and design and deliver bespoke training to fulfil them. Our courses can be modified to your specific requirements, including contents and mode of delivery. If you want to know more about this course or our PDT offer, get in touch.

W: https://www.kent.ac.uk/global-lifelong-learning/professional-development-training

E: gllpdt@kent.ac.uk

T: + 44 (0) 1227 82 3236


Please note that our offer is subject to our Terms & Conditions and Cancellation policy.



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