Undergraduate BSc (Hons)
Business and Marketing
Develop the creative and analytical skills to influence people's decisions.
Develop the creative and analytical skills to influence people's decisions.
Think you've found the right course? We still have spots available through Clearing. Apply now to secure your place and join our dynamic and welcoming community at Kent this September.
Apply nowIf you’re creative and have great communication skills with an interest in business then this course is for you.
A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.
This course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.
You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.
We are updating all of our modules on this course to ensure we provide you with the tools you need to make a real impact after you graduate. We are currently working with the CIM to make sure these modules meet industry standards and retain this course's accreditations.
Gain the skills you need to stand out from the pack. Employability is at the heart of everything that we do for you.
Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.
Take a ‘selfie year’ and bring your business ideas to life at our aspire centre.
Marketing is ranked 12th in the UK for graduate prospects in The Complete University Guide 2024.
Our expert teaching staff appear in the top 2% of researchers worldwide.
At Kent, you’re more than your grades. We look at each student’s circumstances as a whole before deciding whether to make an offer to study here. We also take this flexible approach when we receive your exam results.
Check our Clearing vacancy list or call us now +44 (0)1227 768896 to find out if we have a course that’s right for you. See our Clearing website for more details on how Clearing works at Kent.
This module listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
Your first year is designed to provide you with a strong foundation in business practices, covering many topics including accounting and management. With an ever-changing international environment, you’ll gain an understanding of the challenges faced by global businesses and explore strategies to meet them. You’ll also start focusing on digital marketing and gaining skills in analysing business data.
The process of leading employees – or managers – and helping them and yourself to be creative is very interesting.Jacquelynn Coughlin
During the second year of your degree, you’ll delve further into marketing and the different ways it can make a business stand out. You’ll learn to manage a brand, develop a strategy, and conduct market research to inform good decision making. Through study of business ethics and sustainability, digital marketing strategy, branding, and consumer behaviour, you’ll become confident and effective in applying your knowledge to contemporary business situations.
In your final year, you’ll learn about essential topics including the role of marketing in society, using social media analytics, and marketing across international boundaries. There’s an exciting range of optional business modules for you to choose from, so you’ll be able to tailor your course to your aspirations. You’ll also grow your employability skills with our specially designed modules and extensive support.
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.
Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
For programme aims and learning outcomes please see the programme specification.
My advice for all students seeking a graduate job is ‘network’.
Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including:
The 2024/25 annual tuition fees for this course are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
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In the QS World University Rankings 2024, Kent has been ranked 39th within the UK and is in the top 25% of Higher Education Institutions worldwide.
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Kent has risen 11 places in THE’s REF 2021 ranking, confirming us as a leading research university.
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