Business Analytics and Management
with a Year in Industry
Want to be the kind of leader who can succeed based on your data-driven decisions?
Want to be the kind of leader who can succeed based on your data-driven decisions?
If you have a passion for numbers and want to apply them to real life settings, this course is for you.
Businesses rely on data to make decisions across all their core functions. Whether it’s data on employee performance, supply chains, or market trends, managers today need to be able to work with numbers. On our BSc Business Analytics and Management course, you’ll learn the skills to interpret, analyse and present data to influence and facilitate good business decisions while developing your understanding of other key business functions.
You’ll learn coding and master Excel with support from our expert staff who have endless experience working with real companies. You spend a year in industry following your second year of study, enabling you to apply your expertise in a work setting while earning a salary. You will graduate a confident business leader, ready to make decisions, solve problems and find innovative solutions.
Gain CV boosting work experience.
Study at a Triple Crown Accredited business school.
Take a ‘selfie year’ and bring your business ideas to life at our aspire centre.
in the UK for Business and Management (The Guardian University Guide 2024).
Our expert teaching staff appear in the top 2% of researchers worldwide.
Our typical offer levels are listed below and include indicative contextual offers. If you hold alternative qualifications just get in touch and we'll be glad to discuss these with you.
ABB
DDM
128 Tariff points from your IB Diploma, Typically H5, H6, H6 or equivalent
Mathematics grade 4 / C and English grade 4 / C.
Pass the University of Kent International Foundation Programme.
The University will consider applicants holding T level qualifications in subjects closely aligned to the course.
Access to HE Diploma with 45 Credits at level 3 with 30 credits at Distinction and 15 credits at Merit
Your first year is an introduction to the world of business analytics. You'll learn the ins and outs of a number of areas including accounting and marketing, while also building up your programming and mathematical skills. By the end of this year you’ll have set a foundation for you analytical skills that can be applied across the different areas of business.
In your second year, you’ll strengthen your data skills through the modules that you’ll study. You’ll learn about core business functions like HRM and operations management while also focusing on the three essential areas of business analytics: predictive, prescriptive, and descriptive analytics. By the end of this year you’ll have a command of data analysis techniques and develop the confidence to present your findings in persuasive ways that you can apply to any real-life setting.
The law affects the commercial world in many ways. This module focuses on how businesses fulfil their legal obligations to customers, suppliers and their workforce. As well as exploring how businesses are structured and the duties on directors and partners it also considers the legal obligations individuals and organisations have over those to whom they have a duty of care. The module further covers the main laws governing the employment of staff and contractors. By applying the law to real-world business situations students are able to fine-tune their problem solving skills, and their ability to construct well-reasoned and persuasive arguments.
Indicative topics are:
The English Legal System, Legal Process, Dispute Resolution and the impact of European Union Law in the UK;
Law of Negligence – including general principles and negligent misstatement;
Law of Business Organisations - classification of business organisations; main principles applying to general and limited liability partnerships and registered companies, and directors' duties;
Employment Law - the general scope of the legal obligations owed by employers to employees, including the employment contract, discrimination and dismissal.
We are all consumers of services. But have you ever wondered how these services are delivered and how technology has changed service provision? You'll explore the fundamentals of service provision and the technology that drives service improvement. You'll be equipped to manage and improve service delivery developing an excellent understanding of how to use service management tools and techniques to drive improvements, making you a valuable asset to businesses and giving you a real edge in a competitive job market.
You can't make strategic marketing decisions without market research. You’ll understand the theory and practice of market research, conducting both primary and secondary research to investigate, and provide solutions to, real life business problems. Through practical work based on live briefs, you’ll become highly competent in conducting your own market research and strategic decisions leading from it.
Businesses need to make decisions about everything, often at pace and always ensuring positive results. But making decisions can be difficult, which is why those that have the skills and confidence to make the right calls are valuable to business. You'll be able to take a structured and coherent approach to decision-making, involving a wide range of quantitative and graphical methods for representing and assessing alternatives to decide a best course of action. Leading companies across a wide range of sectors use decision analysis and you’ll understand how to apply it to a wide range of business situations, giving you the skill set you need to launch a successful career.
Consumer Behaviour is a critical exploration of the dynamics of how consumers and organisations engage with products and services. Society, culture, identity and psychology all influence consumer habits. So, what can marketers learn from the social and cultural world?
You'll learn why consumers from different backgrounds react uniquely to the same products, what drives the consumption patterns of individuals and groups, and how culture shapes our buying decisions. You'll unravel the social and cultural tapestries of consumers and gain the insights needed to connect, engage and succeed in a global marketplace. By embracing a wide spectrum of philosophical and research perspectives, you’ll gain a multifaceted understanding and critical thinking skills, greatly enhancing your employability and preparing you to tackle complex problems and adapt to diverse professional environments.
You spend a year in industry, supported by a dedicated placement team and a programme designed to ensure that students gain experience in the functional areas and industries of their choice. For students taking one of the specialist pathways, our strategic partnerships provide opportunities for placements in specific areas.
The placement allows you to experience, first hand, many of the issues addressed in the taught programme and to use the tools, techniques and applications in a real business setting. It will become a vital component of your CV and will give you a distinct advantage over other business graduates.
The Year in Industry to which the module relates provides a structured opportunity to combine appropriate developmental work experience or entrepreneurial activity with academic study. The Year in Industry experience allows students to develop and reflect on managerial and / or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of their main programme. Where relevant, they develop, reinforce and apply professional and / or technical expertise in an employment or entrepreneurial context.
The ability to integrate this work based learning with the modules of Stages 1, 2 and 3 is a high level cognitive task. The particular combination of the student's degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of each Year in Industry unique. The unifying features, with which the project for this module is concerned are integration of theory and practice, and the development of the student as an independent learner and reflective practitioner.
This background is why the report for the module has to be linked to the Year in Industry portfolio.
The assembly, content and organisation of this activity are assessed in BUSN6990 Year in Industry Experience. This module assesses how effectively the student can use this to demonstrate integration of theory and practice, self-assessment of achieved learning and reflection on this.
The Year in Industry experience provides you with a structured opportunity to combine work experience or entrepreneurial activity with academic study.
The Year in Industry allows students to develop and reflect on managerial and/or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of your main degree programme.
Where relevant, students develop, reinforce and apply professional and/or technical expertise in an employment or entrepreneurial context. The placement portfolio requires students to document their experiences in relation to both their university studies as well as to a wide range of employability skills.
In addition, the portfolio allows demonstration of professional development through the collection and presentation of relevant evidence.
To be able to undertake this module it is necessary for the student to secure a placement or to have validated a Business Start-Up during Stage 2.
The Business Start-Up should build on the student's planned business activity as developed and validated by the ASPIRE Business Start-Up Journey.
The particular combination of the student’s degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of the Year in Industry essentially unique.
This module documents and assesses the evidence of Year in Industry learning being achieved.
Your final year gives you the chance to showcase how you’ve grown on the course. You’ll take essential modules in leadership and strategy as well as learning about key topics like simulation modelling. You’ll also choose from optional modules in far-reaching areas of business activity. You’ll graduate, ready to take on any analytical task a business can throw at you, with the skills to be a confident business leader, ready to make decisions and solve problems at a high level.
The law affects the commercial world in many ways. This module focuses on how businesses fulfil their legal obligations to customers, suppliers and their workforce. As well as exploring how businesses are structured and the duties on directors and partners it also considers the legal obligations individuals and organisations have over those to whom they have a duty of care. The module further covers the main laws governing the employment of staff and contractors. By applying the law to real-world business situations students are able to fine-tune their problem solving skills, and their ability to construct well-reasoned and persuasive arguments.
Indicative topics are:
The English Legal System, Legal Process, Dispute Resolution and the impact of European Union Law in the UK;
Law of Negligence – including general principles and negligent misstatement;
Law of Business Organisations - classification of business organisations; main principles applying to general and limited liability partnerships and registered companies, and directors' duties;
Employment Law - the general scope of the legal obligations owed by employers to employees, including the employment contract, discrimination and dismissal.
We are all consumers of services. But have you ever wondered how these services are delivered and how technology has changed service provision? You'll explore the fundamentals of service provision and the technology that drives service improvement. You'll be equipped to manage and improve service delivery developing an excellent understanding of how to use service management tools and techniques to drive improvements, making you a valuable asset to businesses and giving you a real edge in a competitive job market.
In today's rapidly changing business world, understanding employee performance management is vital to adapt to new challenges globally. Getting the most out of employees and boosting productivity through a resilient and motivated workforce is how businesses not only survive but thrive. You’ll learn how to do this through evaluating and applying various models for performance management and developing a critical understanding of people management processes to improve both employee and organisational performance. This puts you in the position to jump into a successful and exciting management career where you can get the best out of your workforce and make a real impact in business.
Digital marketing is a rapidly changing dynamic environment. How can brands use digital marketing applications to acquire and retain customers? You'll study exciting topics such as affiliate marketing, influencers, search, programmatic advertising and the use of apps. The module's focus is on how digital marketing applications can be used to acquire and retain customers in an increasingly competitive world. Learn how digital marketing applications can be used to create integrated campaigns to target and then retain profitable customers.
Managing your career is essential. You'll build an understanding of the type of employee that is valued in business today. This will help you create a work identity that will get you ahead as you build your career, through knowing how personal brand, fitness levels, and the hours you work inform this identity, as well as how you can stay authentic to your true self while responding to work demands. You’ll be able to create a work identity that enables you to fulfil your potential and take you to the very top of the organisations you work in.
Strategic Human Resource Management (HRM) isn't just about aligning organisational goals with effective people management, it's about unlocking the full potential of both individuals and businesses. As you delve into the theories explaining practical people and organisational management issues, you'll embark on a journey of critical evaluation.
From understanding the strategic importance of human resource management to unravelling the complex links between strategic HRM and business strategy, you'll gain insights that go beyond textbooks. The module doesn't just stop at theory, it extends to practical applications and connects the dots between strategic HRM and organisational performance. You won't just possess theoretical knowledge, you'll be equipped with a toolkit of skills ready for navigating HRM in diverse contexts.
Businesses need to make decisions about everything, often at pace and always ensuring positive results. But making decisions can be difficult, which is why those that have the skills and confidence to make the right calls are valuable to business. You'll be able to take a structured and coherent approach to decision-making, involving a wide range of quantitative and graphical methods for representing and assessing alternatives to decide a best course of action. Leading companies across a wide range of sectors use decision analysis and you’ll understand how to apply it to a wide range of business situations, giving you the skill set you need to launch a successful career.
This module offers a comprehensive introduction to the area of cross-cultural management research. Based on a critical analysis of the assumptions underlying various approaches to studying national cultures, frameworks are applied to understand cross-cultural issues managers in international organisations may face. Indicative topics are:
• Management and culture
• Different approaches to cross-cultural management
• Cultural-frameworks and its application
• Roles of the global manager
• Global management challenges
Steven Bartlett said that "people are everything in business." But why do people matter so much at work and how do you keep staff motivated?
Applying cutting-edge research within psychology and behavioural science to business management and going beyond simply Human Research Management, you'll understand the skills you need to apply your new knowledge to organisations ensuring that you know how to manage people in an ethical and sustainable way.
Gain sought after skills in independently scoping, researching and reporting a problem as you develop a research project on a topic you want to explore. You'll get support from a series of workshops that cultivate key research skills like scoping a project, using databases to do secondary research, asking good interview or survey questions, coding data that you've collected, and reporting professionally on your findings. You'll be supported by a supervisor in your field, offering guidance as you shape and complete your project.
Business analytics isn't only concerned with understanding data, it's about transforming data into actions through your unique analysis and insights. Predictive and prescriptive analytics are the most important analysis tools in business today. We’ll make you an expert in both, through mastering the fundamentals and getting hands-on experience using software such as SPSS and Excel to find solutions for case studies, you’ll be ready to bring your analysis to real world scenarios.
The constant evolution of data intelligence and big data analysis means there has never been a higher demand for great data analysts, the kind you'll become at Kent Business School. You’ll learn how to use data analysis and computer programming techniques to get the crucial information and actions from data to drive results in business. Through your use of Python, you’ll make rapid progress towards mastering data visualisation and analysis skills, so you'll not only understand data, you’ll also be able to make other people understand it as well. Your ability to turn data into clear messaging for stakeholders will make you a key asset to any business.
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, workshops and PC labs.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study
For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules.
Methods of assessment will vary according to subject specialism and individual modules.
Please refer to the individual module details under Course Structure.
For programme aims and learning outcomes please see the programme specification.
Kent Business School students find work in public and private sector management both overseas and in the UK in a wide range of companies and organisations, including:
The 2024/25 annual tuition fees for this course are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Fees for undergraduate students are £1,850.
Fees for undergraduate students are £1,385.
Students studying abroad for less than one academic year will pay full fees according to their fee status.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
We welcome applications from students all around the world with a wide range of international qualifications.
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