Undergraduate BSc (Hons)
International Business
with a Year in Industry
Develop the industry-relevant skills to respond to the challenges and opportunities of business in a global context.
Develop the industry-relevant skills to respond to the challenges and opportunities of business in a global context.
If you're excited by the global nature of business and are motivated by the cultural context of enterprise, then our BSc International Business is the course for you.
You’ll study broad topics such as management, marketing, entrepreneurship, and finance with a focus on how they operate in a global context. You’ll build an understanding of international markets and trade and develop your awareness of global business opportunities. You’ll also cultivate the communication, teamworking, and data-analysis skills that will allow you to succeed, no matter your chosen career path.
You take a year in industry following your second year of study, enabling you to apply your expertise in a work setting and earn a salary, too.
Be inspired and challenged by teaching staff in immersive seminars and workshops where you can put theory into practice using real business data. As a Kent Business School graduate, you’ll be equipped with the industry-relevant skills and essential knowledge to equip you for the challenges and opportunities faced by global businesses in a rapidly evolving world.
Gain CV boosting work experience with a year in industry.
Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.
Bring your business ideas to life at our ASPIRE centre.
in the UK for Business and Management (The Guardian University Guide 2024).
Grow your employability skills while having fun.
Our typical offer levels are listed below and include indicative contextual offers. If you hold alternative qualifications just get in touch and we'll be glad to discuss these with you.
If you don't meet the academic requirements for direct entry, our International Business with a Foundation Year course offers one year of full-time study prior to the start of the BSc degree.
ABB
DDM
128 Tariff points from your IB Diploma, Typically H5, H6, H6 or equivalent.
Mathematics grade 4 / C and English grade 4 / C.
Pass the University of Kent International Foundation Programme.
The University will consider applicants holding T level qualifications in subjects closely aligned to the course.
Access to HE Diploma with 45 Credits at level 3 with 30 credits at Distinction and 15 credits at Merit.
We consider all applications on an individual basis during Clearing and you're encouraged to get in touch to discuss your grades. You're most likely to be offered a place in Clearing for this course if you hold the following subjects:
GCSE / IB - Mathematics
This module listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
Your first year is a compulsory introductory year, designed to provide you with a strong foundational understanding of key concepts and ideas in business, including the basics of accounting, management, and marketing. It will give you an insight into key areas that will support a career in business such as problem-solving, critical thinking, and theorising.
Data is everywhere and crucial for business decisions, so if you can make sense of data, you can deliver success and become a valuable asset to any business. You’ll get a full introduction to the world of data analysis for business, so you’ll be ready to develop as an analyst. Through collecting, interpreting, evaluating and using data through a hands-on approach, you’ll make rapid progress and be ready to start a career in any business environment.
In today's interconnected world, businesses operate across borders, facing challenges and opportunities in a dynamic global environment. You’ll develop expertise in the complexities of international business and acquire the skills to analyse the impact of globalisation, trade, investment, political systems, and ethics on business operations. You’ll understand the global business world and develop analytical skills to turn data into valuable information for business decisions and position yourself for success in international business.
Excel is a highly demanded skill by employers, in both starting your career and making rapid progress throughout it. You’ll master the fundamentals of this powerful tool and also be introduced to some more advanced technologies that will give you an even greater edge in the workplace. Learn to think creatively through the application of analytics and Excel techniques to real world business problems.
Marketing is an exciting and dynamic field that offers endless opportunities for innovation, creativity and growth. With advancements in technology, shifts in consumer behaviour and emerging trends, marketers have the opportunity to explore new strategies and tactics to help firms effectively reach and communicate with their target customers.
Creating brand awareness, engagement, satisfaction and loyalty is vital for sales growth in competitive and dynamic markets. You'll learn how to develop and implement effective marketing plans and strategies as well as exploring how key elements of the marketing mix can be used to create and communicate a distinctive value proposition that helps a product or service stand out from the competition. You'll gain the skills, knowledge and confidence needed to develop, deliver and refine digital marketing strategies that make employers sit up and take notice.
Make yourself an invaluable team member when you become the expert in identifying innovative solutions to business problems. You'll cover the core concept of data analytics, including data management, descriptive statistics, inferential statistics, exploratory data analysis, regression modelling, machine learning, programming data-driven solutions and developing data-driven recommendations.
You'll gain experience of using an industry standard programming language and graphical user interface (GUI) tools. By learning about the range of factors affecting a business and the statistical tools that a business can use to help with decision-making and planning, you'll develop the ability to be commercially aware and be more confident to contribute to discussions about issues affecting business and how to respond.
The module builds upon CB343 Global Business Environment to advance understanding of the dynamics and contemporary challenges of global business. This module will be a core for BSc IB students and aims to develop knowledge and skills to analyse the complexity of global business and learn about issues that shape strategies of international business organisations including multinational enterprises, international new ventures, SME internationalisation or offshoring providers amongst others.
Indicative topics include:
• Dynamics of International Business Environment,
• Geography and Spatial aspects of international business environment,
• Changing Trade Environment I – policy and trade agreements,
• Changing Trade Environment II – geopolitical issues,
• Global Finance,
• Global Risks,
• International Logistics,
• Global CSR,
• Ecological Challenges,
• Global Sustainability Challenges
The module is designed to teach students how to prepare, read and interpret financial information with a view to their being future business managers rather than accountants.
The module will begin with a brief demonstration of bookkeeping using an easy understandable approach. Students will be shown how to prepare financial statements from a trial balance and make adjustments to the figures given by acting on information given in a short scenario.
The regulatory framework of financial reporting will be considered with annual reports and accounts of a variety of organisations. The module will end with an analysis of financial statements with students shown how to interpret data and make sensible recommendations.
Studying international business has helped me to develop a global perspective on business and enhanced my cultural awareness.Anna Spencer
Your second year allows you to develop your ability to think critically about the global context of business with greater emphasis on emerging markets and international trade. You’ll learn about operations management, understand international finance, and expand your awareness of the challenges that businesses face around making ethical and sustainable decisions.
This module aims to equip you with the knowledge and skills to identify, analyse, and evaluate ethical issues in business. Through critical reflection and analytical argumentation, you’ll develop the ability to articulate your views and critique opposing perspectives on ethical matters.
The focus of this module is on gaining an in-depth understanding of business ethics and cultivating critical thinking skills, enabling you to emerge as a conscientious leader in your field. Corporate social responsibility and sustainability are central themes due to the growing interest and expectations from stakeholders on environmental and social performance.
The module covers essential theories such as utilitarianism, deontological theories, corporate social responsibility, and the triple bottom line, applying these concepts to real-life business situations through case studies.
International business is vital for companies around the globe. In a dynamic and interconnected world, how can managers explore the opportunities and ensure a successful international expansion?
You’ll master the theories and skills you need to analyse the external environment and conduct international business successfully. Through exploring these theories, you'll understand how to implement the most effective human resource management, marketing, supply chain management or financial management strategies.
You’ll gain the skills and knowledge to scan international expansion opportunities, decide on a new target market and design a strategy for a successful expansion abroad. This is key for you to launch a successful, global career in business.
The globalisation of markets and deepening economic integration have significant effects upon both the strategy and operations of international business. This module will widen your knowledge and understanding of the global business environment and develop your analytical skills with respect to current geopolitics.
Global trading blocs have developed with the aim of increasing regional economic growth through advancing international trade. They include the European Union, USMCA (North America), Mercosur (South America), ASEAN (Asia) and AfCFTA (Africa). You’ll analyse global patterns of trade and the history and development of these blocs to gain a clear insight into their impact and importance for international business.
You’ll examine and evaluate the regional integration experience of the EU and the challenges and complexities of doing business across a diverse single market. Using case-studies and research papers you'll explore how businesses can seek to operate across different countries and regions while you gain the key skills you need for a career in international commerce.
Emerging markets are a dynamic and rapidly growing part of the international business environment. Gain solid theoretical foundations and examine up-to-date case studies that will help you analyse foreign firms' strategic behaviour in emerging markets.
Drawing on material from Latin America, the Middle East and across Asia, You'll understand why multinational firms internationalise and expand into Emerging Markets, the key characteristics of emerging markets and how to grow sustainable business there. You'll analyse emerging markets in detail and develop your capacity to evaluate risks and rewards to investing in them. If you want to start a global career and do business across borders, this is the module for you.
To manage operations globally, you need the ability to critically evaluate how supply chains function and how the operations of individual organisations that operate across borders are managed and can create value for them and other firm- and non-firm actors.
You'll learn to adopt a global perspective on supply chain management and assess the complex systems of operations through the angle of global value chains management. You will further discover the ways such systems are managing so that they lead to various types of upgrading - economic, social, environmental and technological. Collaborate with other students on your course to analyse the value chains of real-world multinational companies and report on them, developing the skills and experience you need to kickstart a career in operations management.
What is the impact of a changing world on cross-border management? How can culture, organisation, communication, leadership, and ethics be managed effectively in different locations? The current era offers unprecedented excitement and opportunities for learning.
You'll gain a comprehensive introduction to the latest research on cross-cultural management. Based on critical analysis of the assumptions underlying various approaches to studying national cultures, you’ll apply frameworks to understand cross-cultural issues managers in international organisations may face. Some of the topics you’ll study include different approaches to cross-cultural management, cultural frameworks and how to apply them, the role of the global manager, and global management challenges.
Experiential learning and teamwork are integral to the module and the teaching is highly participative. You’ll participate in various group exercises including an assignment in partnership with Kelley School of Business in the USA. This active experience working with peers and with another international institution helps you make rapid progress in your understanding of cross-cultural management, giving you an edge in the job market.
Are you interested in starting your own business? What are the tools and skills you need to do so? Why are startups becoming more popular? We’ll delve into the social and economic changes that have raised the status of enterprises, small businesses, and entrepreneurial ventures in the global economy.
We’ll consider entrepreneurs, their characteristics and motivations, and the barriers and issues that they face when planning and establishing a new startup venture. You'll learn what makes new ventures grow and succeed, and evaluate the practical decisions that entrepreneurs need to make to maximise the chances of their business succeeding.
Making decisions is crucial for managers and businesses, as they shape our lives and impact outcomes at work. However, making smart decisions in the face of complexity and uncertainty can be challenging. How can data support our decisions in such uncertain contexts?
Together we’ll explore various quantitative and graphical methods that help identify, represent, and evaluate different options. These can help us make optimal decisions. We’ll guide you through the decision-making process in organisations, using an evidence-based approach drawn from research in behavioural psychology, economics, error management, and intuitive judgment. These tools will help you to make sound decisions in uncertain situations, enabling you to influence and lead effectively.
By the end of the module, you’ll have a deep understanding of informed decision-making methodologies. You’ll learn how to analyse problems, identify potential solutions, and evaluate outcomes in uncertain conditions. You'll be able to make decisive decisions supported by data and evidence in order to drive growth and deliver results for businesses.
Gain an in-depth and critical understanding of the complex and volatile work environments they may experience in the workplace. The development of relevant knowledge and skills to thrive and lead in today’s dynamic workplace in an ethical and sustainable way is a vital toolkit for today’s graduate. In doing so, you will understand the importance of values-driven and inclusive leadership, collaborative working, employee well-being, valuing difference and championing diversity, creativity, innovation, managing change and the role of AI. This will enable you to develop the knowledge and skills-base needed by business professionals.
International Marketing offers companies the opportunity to expand their business and reach new customers on a global scale. You’ll learn how to identify and evaluate new market opportunities, assess different ways to enter potential markets and appreciate the range of influences that exist in the international marketing environment that might require adaptations to marketing strategy and programmes. By taking a problem solving approach to the opportunities and challenges international marketers face, you’ll learn how to apply key international marketing theories and frameworks to help you demonstrate and develop the essential critical thinking and analytical skills needed in today’s workplace to justify your decision-making.
All students spend a year in industry in the UK or internationally, supported by a dedicated Employability and Placement teams. The programme is designed to ensure that students gain experience in the functional areas and industries of their choice. For students taking one of the specialist pathways, our strategic partnerships provide opportunities for placements in specific areas.
Unique to KBS, students can take a Self-Employed Placement year during which they develop their initial business idea into a feasible business plan. The ‘Selfie’ programme students are supported by an in-house entrepreneur who acts as their specialist mentor.
The placement allows you to experience, first hand, many of the issues addressed in the taught programme and to use the tools, techniques and applications in a real business setting. It will become a vital component of your CV and will give you a distinct advantage over other business graduates.
The Year in Industry to which the module relates provides a structured opportunity to combine appropriate developmental work experience or entrepreneurial activity with academic study. The Year in Industry experience allows students to develop and reflect on managerial and / or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of their main programme. Where relevant, they develop, reinforce and apply professional and / or technical expertise in an employment or entrepreneurial context.
The ability to integrate this work based learning with the modules of Stages 1, 2 and 3 is a high level cognitive task. The particular combination of the student's degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of each Year in Industry unique. The unifying features, with which the project for this module is concerned are integration of theory and practice, and the development of the student as an independent learner and reflective practitioner.
This background is why the report for the module has to be linked to the Year in Industry portfolio.
The assembly, content and organisation of this activity are assessed in BUSN6990 Year in Industry Experience. This module assesses how effectively the student can use this to demonstrate integration of theory and practice, self-assessment of achieved learning and reflection on this.
The Year in Industry experience provides you with a structured opportunity to combine work experience or entrepreneurial activity with academic study.
The Year in Industry allows students to develop and reflect on managerial and/or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of your main degree programme.
Where relevant, students develop, reinforce and apply professional and/or technical expertise in an employment or entrepreneurial context. The placement portfolio requires students to document their experiences in relation to both their university studies as well as to a wide range of employability skills.
In addition, the portfolio allows demonstration of professional development through the collection and presentation of relevant evidence.
To be able to undertake this module it is necessary for the student to secure a placement or to have validated a Business Start-Up during Stage 2.
The Business Start-Up should build on the student's planned business activity as developed and validated by the ASPIRE Business Start-Up Journey.
The particular combination of the student’s degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of the Year in Industry essentially unique.
This module documents and assesses the evidence of Year in Industry learning being achieved.
Your final year has a greater focus on capstone modules that look at the strategic side of international business and more closely examine our commercial relationship with Europe. You’ll also choose from a range of optional modules that may include more specialised areas relating to your course like international marketing and cross-cultural management, or more general areas, including diversity in organisations. Equally, you’ll have the option to undertake an international business project and develop your skills of working independently.
How do multinational organisations make big-picture decisions about managing their global portfolios? How do they gain sustained advantage over their competitors? You will learn about how multinational enterprises design and manage their operations across borders handling the tensions between their headquarters and their subsidiaries to get results on a global scale.
Gain insight into strategic decision-making by looking at internationalisation strategies, managing strategic alliances and mergers and acquisitions, as well as diving into risk management, knowledge creation, divestment, and corporate social responsibility on a global scale.
You’ll round out your learning by understanding international business in a strategic way while mastering sought after communication skills through the support provided for assessments on the module. This will give you an extra edge in the job market after graduation and set yourself up for an exciting and successful career in international business.
Global trade and finance are rapidly growing fields, with increasing demand for skilled professionals. This is your chance to join these in demand professionals and kick start your career.
You’ll learn to think critically about complex issues in global trade and finance gain the knowledge and skills you need to navigate the global markets and make informed and sustainable business decisions. You’ll explore different types of global trade and how to finance them, including exports, imports, and cross-border investments. You won’t only make rapid process in expanding your knowledge, you’ll be able to apply this knowledge to solve real-world problems.
By completing this module, you demonstrate to potential employers that you have a deep understanding of the global economy and the financial markets, making you a more attractive candidate for roles in international business, trade finance, and investment banking.
What are the innovations, technological advancements, and changes to global business operations that are shaping the future of international business? You’ll explore the origins, types, and outcomes of innovation in a global business context, including digital technologies like cloud computing, artificial intelligence and big data.
You'll develop an understanding of innovative digital technologies and information systems, how they operate within organisations and society, and their transformational impact on product markets, services, business models, and customer interactions. Through this, you’ll gain the skills, knowledge and confidence needed to succeed in the global business landscape, enhancing your employability in a rapidly evolving digital and business world.
In today's business environment, a wealth of data is available but many businesses find it difficult to transform that data into usable information that can shape meaningful decisions. In this module, you’ll learn to extract insights from historical data through interactive visual analytics, communicate complex information effectively, and gain hands-on experience using data to drive positive change in business, environment and society.
You’ll also explore advanced pattern recognition and forecasting techniques, enabling you to foresee future outcomes and trends. You’ll explore real-world case studies from diverse industries, giving you a deep insight into how data analytics is integral to the supply chain management, marketing, healthcare, and finance sectors.
By the end of this module, you’ll have the skills and knowledge to transform data into actionable insights and predictions, positively impacting any organisation you work for and driving growth.
An introduction to the concept of behavioural science and how its insights can be applied to the workplace. Behavioural Science is drawing from multiple scientific disciplines (e.g. psychology, behavioural economics). It aims to give new insights into how our minds operate in the modern business world. Applied to the workplace it can help us to shed new light onto a wide range of issues relating to HR. You'll gain a first insight as to how the developing cross-disciplinary field of behavioural science and provide you with novel tools to overcome organisational challenges. For example, you'll cover how behavioual sciences can help us to understand how our decision making can be inherently biased and affect selection and assessment processes or equality and inclusivity within the workplace, how humans are motivated, how the workplace environment can be affected by workplace interactions both between individuals and teams, or how stress or wellbeing are influenced by a number of workplace factors.
The law expects businesses to be governed responsibly and individuals within them to be mindful as to how they fulfil their legal obligations to their customers, the environment, their workforce and the public. You'll study negligence, company, employment and discrimination law, emphasizing responsible business governance and individual accountability. By analysing current legal issues and applying them to real-world scenarios, you'll enhance problem-solving skills, understanding of diverse impacts and ethical decision-making in business. Navigating complexities and ambiguities fosters critical thinking and integrity, preparing you for future studies and careers.
Study the different ways in which people operate within organisations. You're introduced to the strategic use of data in people operations to tackle workplace challenges effectively. You'll learn various methodologies for analysing and interpreting data to improve organisational performance and employee well-being. Explore diverse data collection, processing and utilisation techniques. Through practical exercises and case studies, you'll learn to extract valuable insights, recognise patterns and make informed decisions to optimise human capital management. Ethical considerations such as privacy and confidentiality are emphasised, ensuring responsible data usage. You'll leave with a thorough understanding of how data-driven approaches can positively impact organisational culture and productivity.
How do you think creatively for business and startup planning? You'll address opportunity recognition, product development, business proposal creation and entrepreneurial finance. Through teamwork, you'll develop leadership, problem-solving, communication and analytical skills. Analogies from diverse cultures aid personal connections, while the curriculum emphasises sustainability, lifelong learning and systems thinking. You'll gain entrepreneurial confidence, adaptability, opportunity recognition, risk management, and innovative mindset for diverse career paths.
Many developed economies are dominated by services, so it’s increasingly important to understand the customer decision making process involved with service encounters, as well as what’s involved in delivering quality service experiences and understanding how to positively influence customer perceptions at key touchpoints in the service delivery process. You’ll learn how the distinct characteristics of services create challenges for service marketers and explore how theoretical concepts and models of services marketing can be applied to address these challenges by examining the strategies and practices of service based companies. This will give you the skills and knowledge to formulate marketing strategies and programmes that are customer centric and enhance the service experience for target customers, enabling service organisations to compete more effectively.
Designed to ignite your entrepreneurial spirit, inspire you to recognise the potential for international success and equip you with the knowledge and tools to navigate the complexities of the modern industrial age. Through a combination of theoretical concepts and interaction with entrepreneurs, you'll gain insights into international opportunities, the critical factors contributing to initial success, and strategies for sustained growth.
Interdisciplinary thinking is encouraged, fostering the ability to merge theories from different subjects to solve complex problems. You'll develop independent study skills and effective communication, both orally and in writing, while honing their critical thinking abilities. You'll consider teamwork in multicultural settings, preparing you to work efficiently and effectively in diverse, cross-border collaborations.
You'lll emerge with a multifaceted skill set, including the capacity to work across disciplines, plan and study independently, communicate effectively, think critically and und
Our enthusiastic team of international teaching staff are all experts
in their field of study and are regularly published in leading journals
worldwide. They guide and support your learning, bringing their subject
to life and drawing you into the conversation.
We use a variety of teaching methods, including;
Classroom-based learning is supported by the latest online technologies and learning platforms.
Your progress is assessed through coursework and exams. Coursework takes a variety of forms and includes;
Exams are individual written assessments tested under time-controlled conditions.
As part of your studies it is also possible to take a foreign language module in stage 1 and for students going on a Year Abroad in year 1 and 2 subject to programme requirements. Alternatively, our university also offers language courses as part of extra-curricular activities.
To proceed to the next year you must achieve satisfactory results. Your final degree is based on marks gained in the second and third years (and Placement Year/Year Abroad if chosen) and credits which you build up throughout the whole programme.
Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
For programme aims and learning outcomes please see the programme specification.
Kent Business School students find work in public and private sector management both overseas and in the UK in a wide range of companies and organisations, including:
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
For details of when and how to pay fees and charges, please see our Student Finance Guide.
Fees for undergraduate students are £1,850.
Fees for undergraduate students are £1,385.
Students studying abroad for less than one academic year will pay full fees according to their fee status.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
Next steps
If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.
We welcome applications from students all around the world with a wide range of international qualifications.
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