How do managers use data? How are data-driven decisions made? Analytics has never been more important or critical in business. You'll use software to address managerial problems via modelling, as well quantitative techniques including optimisation, decision analysis, simulations and statistical models. You’ll know how to drive management value and organisational change to a business through innovation and analytical problem solving, essential in today’s management careers.
Private Study: 117
Contact Hours: 33
Total: 150
Main assessment methods
30% Group project including presentation (10%), spreadsheet model (10%) and 1500-2000 word report (10%)
20% VLE Test
50% Individual computer-based project including spreadsheet model and report (1500-2000 words)
Reassessment method:
100% coursework
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages.
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate a comprehensive understanding of analytics models and their importance for delivering management innovation and drive organisational change.
- Demonstrate conceptual understanding of the use of modern scientific management techniques and how real-world complex problems can be represented and solved analytically using computer software such as Microsoft Excel®.
- Recognise and deal with managerial problems that can be modelled and analysed using quantitative techniques such as optimization, decision analysis, simulation and statistical models.
- Demonstrate critical awareness of how managers and executives utilise analytics models for business value creation by improving their operational, social, and financial performance.
- Address various real-world complexities and incorporate these into the modelling framework in order to prescribe actionable recommendations.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate highly developed analytics, critical and intellectual skills, which enable them to solve complex business/management/industry problems in a rapidly changing environment.
- Demonstrate an ability to select the most appropriate analytics technique for a particular business/management/industrial problem
- Independently analyse the outcome of an analytics model and present their findings in a clear and rigorous manner.
- Communicate effectively to a variety of audiences and/or using a variety of methods.
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