Embrace entrepreneurship to catapult your vision into reality in a fast-paced and ever-evolving business environment. This module centred on the dynamics of innovation in business, equips you with ideation and effective implementation skills crucial for both startups and established firms. You'll learn strategic planning and gain entrepreneurial skill development as you tackle business challenges innovatively and confidently. You’ll explore market analysis, team management, strategic decision-making, financial planning, investor relations and the creation of effective business models as you develop a comprehensive business plan. This module bridges the gap between ambition and reality, whether you plan to initiate a new venture or enhance an existing organisation.
Total contact hours: 21
Private study hours: 129
Total study hours: 150
Main assessment methods:
Group Report (1,500 words) (30%)
Individual Report (3,000 words) (70%)
Reassessment method:
100% coursework
Burns P. (2014). New venture creation: a framework for entrepreneurial start-ups, Basingstoke, Hampshire: Palgrave Macmillan.
Grant R.M., (2016). Contemporary strategy analysis, Chichester, West Sussex: Wiley.
Osterwalder A., Pigneur Y. and Clark T. (2010) Business model generation: a handbook for visionaries, game changers, and challengers, Hoboken, New Jersey: John Wiley & Sons.
Williams S. (2016). The Financial Times guide to business start up 2016, Harlow, England: Pearson
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- develop a viable business plan for establishing a new business venture or introducing innovation (e.g. new product/ service/ process/ business / project development) in an established organisation.
- discover and/or create opportunities to generate value to potential customers.
- conduct research necessary to gain in-depth knowledge required to develop a business plan.
- devise a marketing plan to generate value to customers.
- design a plan to operationalise a business model.
- develop an effective financial plan for a business and evaluate its viability.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- understand the specific skills required to successfully establish and operate a new enterprise, project or business unit etc.
- cooperate with others in the acquisition, development and application of useful information.
- communicate effectively using appropriate media.
- organise own time and effort to use available resources efficiently.
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