How is business analytics applied in the real world? Guided by an academic supervisor and potentially collaborating with a company, you'll tackle diverse and intriguing practical challenges, ranging from analysing marketing campaigns to optimising capital investments and ranking credit risks. By bridging theory with real world application, this module empowers you to effectively apply the knowledge and skill set acquired across various modules within your course.
Private Study: 442
Contact Hours/Supervision: 8
Total: 450
Main assessment methods
Research Project (8000-10000 words) (100%)
Reassessment method:
100% Project
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Identify a dissertation topic relevant to Business Analytics. Provide an introduction that clearly identifies the objectives of the dissertation and places it in context; and, provide an appropriate title.
- Select an appropriate Business Analytics technique applicable to the dissertation topic and represent it in a mathematical or structured form (develop a model).
- Provide a critical analysis of the results obtained from the model and develop a coherent, properly structured and extended argument from the analysis undertaken that justifies conclusions of relevance to practitioners.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Carry out an effective literature search, particularly refereed journals; accurately summarise the literature sources identified and critically evaluate them, and, collect primary and secondary data appropriate to the dissertation topic.
- Learn research skills and a range of qualitative and quantitative research methods that might be necessary to analyse the data
- Demonstrate an in-depth understanding of the ethical issues that may arise during the research.
- Produce a dissertation report that shows the ability to write acceptable English, which conforms to commonly accepted standards for reports, and whose standard of presentation is appropriate to a business report
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