In a rapidly changing and dynamic global economy, how can managers explore and take opportunities for international expansion? Through hands-on learning you'll discover and master the tools and skills needed to analyse different international markets and conduct business across borders. The strategies you learn will help you manage opportunities and risks. You'll make international firms successful and sustainable. By the time you start your career, you’ll be able to expand into global markets and drive growth for businesses, giving you a key advantage in a competitive landscape.
Total contact hours: 22
Private study hours: 128
Total study hours: 150
Main assessment methods
VLE Test (20%)
Group Report (3500 words) (20%)
Examination, 3 hours (60%).
Reassessment method:
100% exam
Ball, D.A., McCulloch W.H., Geringer, J.M, Minor M.S., McNett, J.M. (2008) International Business: The Challenge of Global Competition, 11th edition, London: Irwin McGraw-Hill
Cavusgil, S.T., Knight, G. and Riesenberger, J.R. (2008) International Business. Strategy Management, and the New Realities, Upper Saddle River, NJ, Pearson Prentice Hall,
Daniels, J.D. and Radebaugh, L.D. (2011) International Business: Environments and Operations, 13th edition, Upper Saddle River, NJ, Pearson Prentice Hall,
Dicken, P. (2011). Global Shift. 6th edition. London: Sage
Griffin, R.W and Pustay, W. (2010) International Business, Upper Saddle River, NJ, Pearson Prentice Hall
Hill, C. (2011) International Business. Competing in the Global Market, 8th edition, London: Irwin McGraw-Hill
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- identify the main differences between domestic business and business in an international perspective;
- review the main implications of globalisation on countries, companies and consumers;
- define and explain main concepts in international business such as "multinational corporation", "internationalisation process";
- recognise the major ideas and theories from international business and apply these to selected real world cases;
- identify the main screening tools in choosing a target market for internationalisation;
- review the main modes of entry in a foreign market, their advantages and disadvantages and the factors that influence the choice of one mode or another;
- identify and explain the role and impact of international organisations on international business;
- analyse the connections between the various dimensions of international business activity such as international finance, international trade, government-business relations, international HRM and international operations;
- use the analytical tools provided in analysing data and making decisions for practical issues such as: choosing an entry mode into a country, choosing the marketing strategy for a certain product in a given market;
- discuss and evaluate contemporary issues in international business such as the impact of terrorism on international business, the impact of trade wars on multinationals, the recent failures of corporate governance.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- negotiate and work with peers;
- work under own initiative;
- work with others;
- take a synoptic view of business;
- address problems;
- present a logical case/argument
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