Traditional narratives on strategy no longer fulfil the needs of today's student and global marketplace. You'll move beyond the goal of profit maximisation and focus upon value, learning how to use an array of basic strategy tools and techniques that will make you market ready for a graduate managerial position and an exciting and successful career.
Total contact hours: 24
Private study hours: 126
Total study hours: 150
Main assessment methods
VLE Test (20%)
Group Case Analysis (2000 words) (20%)
Examination, 3 hour (60%)
Reassessment method:
100% Exam
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Critically compare and contrast the main conceptual strategy frameworks.
- Apply these frameworks appropriately to complex global strategy formulation, implementation and evaluation.
- Demonstrate a comprehensive understanding of the complexity of global strategy value creation formation.
- Demonstrate ta systematic understanding of contemporary issues in global strategic management.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate and evidence effective negotiation skills
- Communicate effectively to a variety of audiences and/or using a variety of methods
- Address complex problems in a structured and logical way.
- Demonstrate critical thinking around the subject area of global strategic management
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