We're living in the digital age. Experience the fusion of IT and marketing in the digital era. Explore cutting-edge IT trends that power and shape digital marketing. Embrace emerging technologies and acquire the essential technical knowledge of today’s digital marketer. You’ll craft results-driven strategies and examine future trends, elevating your skills and harnessing technology to manage success.
24 hours lectures and seminars
2018/19
Group poster presentation (20%)
Individual applied/industry report (80%)
Wright, T. and Snook, C. J. (2017). Digital sense: The common sense approach to effectively blending social business strategy, marketing technology, and customer experience, 1st ed, John Wiley & Sons. ISBN-10: 1119291704.
Schwalbe, K. (2013). Information Technology Project Management. 7th ed. Course Technology. ISBN-10: 1285847091.
See the library reading list for this module (Medway)
Demonstrate a systematic understanding of emerging information technologies, applications in digital marketing, limitations and future trends; Critically examine a series of case study approaches to how businesses have attempted to incorporate emerging information technologies to support digital marketing decision-making; Develop and design academic arguments around key future trends in information technologies most likely to impact upon business and digital marketing practices; Critically examine and operationalise strategies for the likely impact of emerging information technologies for digital marketing in contemporary organisations.
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