In a digital world web and social media branding is essential in creating value. You'll explore contemporary social media issues and branding cases, and understand a range of digital media tools, user-centred digital design and management strategies. From designing strategic online messages to orchestrating comprehensive campaign plans for digital media, you'll develop your practical skills to address the challenges and opportunities across digital and social media. You'll demonstrate advanced critical knowledge and understand the unique characteristics of new media communication and platforms in various business and digital contexts.
Private study hours: 128
Contact hours: 22
Total hours: 150
Main assessment methods
Individual Design Plan, 2000 words (40%)
Individual Development Report, 3000 words (60%)
Reassessment methods
100% coursework
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1. Demonstrate a systematic and comprehensive understanding of contemporary technologies and software used in the capture, processing, design and production of digital content and services.
2. Critically evaluate and apply appropriate contemporary technologies and tools in social media management in different contexts.
3. Provide advice on how organisations can use digital media effectively for stakeholder engagement, product and service promotion and crisis response strategies.
4. Demonstrate advanced and critical knowledge of the process of design and development of digital and social media strategic campaigns.
5. Demonstrate understanding of the key characteristics of new media communications and platforms in different contexts.
6. Demonstrate an understanding of branding principles when applied to digital environments.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1. Use a range of established techniques to initiate and undertake critical analysis of information.
2. Effectively communicate information, arguments and analysis in a variety of forms
3. Demonstrate an ability to critically identify issues and formulate solutions.
4. Use self-direction, initiative and planning in the context of independent learning and the management of assignments
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