Corporate Strategy and Performance Measurement - BUSN9128

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Medway
Autumn Term 7 15 (7.5) Vinh Chau checkmark-circle

Overview

In recent years, relatively new multinational corporations have reached market capitalisation exceeding US$ trillions and yet many firms that have operated for centuries have gone bust.

How organisations adapt to new environments and manage their internal business processes -that either leads to competitive advantage or corporate failure - is the role of corporate strategy and performance measurement. You'll become immersed in the role of strategic management and its connections to the key functions within a successful business. These include strategy development, implementation and strategic control.

You'll learn business critical skills and carry out strategic analyses using tools for strategic decision-making in real life contexts, to deliver success and drive growth for business.

Details

Contact hours

Private study hours: 128
Total contact hours: 22
Total study hours: 150

Method of assessment

Main assessment methods
Work Book (Individual) (1,500 words) (30%)
Individual Written Report (3,000 words) (70%)

Reassessment methods
100% coursework

Indicative reading

See the library reading list for this module (Medway)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1 Demonstrate advanced understanding of the theoretical frameworks and processes in strategic management and performance measurement.
2 Critically apply appropriate strategic frameworks to plan and monitor corporate performance.
3 Critically apply relevant knowledge and judgement in selecting and applying strategic techniques in different business contexts and to contribute to the evaluation of the performance of an organisation and its strategic development.
4 Demonstrate a critical awareness of current developments and new insights in strategic management and performance measurement.

The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 Deal with complex issues both systematically and creatively.
2 Apply a variety of problem solving tools and methods autonomously.
3 Effectively communicate their conclusions, and the thinking underlying them in written form.
4 Demonstrate an ability to work proactively to formulate solutions.

Notes

  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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