What is entrepreneurship and what is its role in innovation and economic growth? You'll learn all about the theory of the firm, exploring how businesses operate and make decisions to maximise profits. You’ll also gain a thorough understanding of the issues and problems surrounding market structure and strategy, entrepreneurial growth and finance, and market innovation and expansion. Gain the skills and understand the practices needed for a firm to thrive in a fast-changing environment while dealing with economic uncertainty and complexity.
Contact hours: 36
Private study hours: 114
Total hours: 150
Main assessment methods:
(a) Entrepreneurial Team Pitch 15%
(b) Team-based simulation report, 15%
(c) Individual Essay, 3500 words, 70%
Re-assessment methods:
100% coursework.
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate systematic understanding of the global, institutional and cultural context of enterprise and its impact on entrepreneurial activities, as well as the link of these to innovation and sustainable organizational performance
- Demonstrate detailed knowledge of the challenges associated when working within an entrepreneurial team and be able to manage effectively, ethically and responsibly.
- Conceive of and develop an attractive entrepreneurial idea, and explore strategies to exploit this opportunity
- Demonstrate a critical understanding and utilisation of the tools/ frameworks in practicing entrepreneurship
- Develop the skills required to successfully "pitch" an entrepreneurial idea
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate complex problem solving and decision making skills
- Demonstrate advanced research and critical thinking skills
- Learn through reflection on practice and experience
- Work and study independently and in groups, and utilise resources effectively
- Communicate effectively to a variety of audiences and/or using a variety of methods
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