With increasing globalisation, businesses have become more interconnected than ever, and managing businesses across borders is as vital for firms to thrive in a global market. You'll master the tools and skills needed to discover how firms can adapt their operations in different global markets. You’ll cover everything from effective human resource management and supply chain management to marketing and finance strategies. Your ability to identify international expansion opportunities will be crucial as you start your career and expand your own horizons and those of the business you work for.
Private study hours: 128
Total contact hours: 22
Total study hours: 150
Main assessment methods:
Group Presentation (10%)
Individual Report (2000 words) (20%)
Examination, 2 hour (70%).
Reassessment methods:
100% examination
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- critically analyse core issues related to the expansion and management of a firm's operations across international borders;
- critically analyse the choice and design of market entry modes and apply this to practical cases;
- evaluate the key elements of import and export strategies, the role of several types of trading companies in exporting and the role of counter trade in international business;
- critically analyse the management of various types of international collaborative arrangements; discuss the reasons for multinational enterprises to take part in such collaborations; critically analyse various factors that can lead to the failure of international collaborative arrangements; evaluate several strategies that can lead to the success of international collaborative arrangements
- evaluate the management of functional areas in multinational firms (e.g. marketing, human resource management, supply chain management, finance or research and development).
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- present a logical case/argument
- plan work, study independently and use relevant resources
- structure and develop appropriate and effective communications, critically and self-critically, orally and in writing
- receive and use criticism and advice so as to learn from others
- produce work in appropriate formats, demonstrating an understanding of academic conventions
- inform decision making by theoretical developments
- work effectively in teams
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