The business press is awash with news of corporate scandals, market dominance and record-profits by corporate giants. How multinational corporations manage the entirety of their global business functions successfully and the ethical role and responsibilities of leaders in their positions are important questions for budding strategy students.
You'll learn how to use frameworks for analysing the strategic environment to inform effective strategy formulation and implementation. You'll become familiar with identifying strategic issues and developing strategic options to address them. Through a solid grounding of seminal readings and real-life case studies, you’ll develop an appreciation of strategy in different contexts and from different perspectives and understand the complexity of strategic decision-making.
Total contact hours: 21
Private study hours: 129
Total study hours: 150
Main assessment methods:
Group VLE Task 1 (10%)
Group VLE Task 2 (20%)
Examination, 3 hours (70%).
Reassessment method:
100% exam.
Core text:
Witcher, B.J. & Chau, V.S. (2014), Strategic Management: Principles and Practice, 2nd edn. Andover: Cengage Learning
or
Thompson, A.A, Strickland, A.J., Gamble, J.E., Peteraf, M.A., Janes, A. and Sutton, C. (2013), Crafting and Executing Strategy: The Quest for Competitive Advantage, London: McGraw-Hill Education
Lampel, J., Mintzberg, H., Quinn, J.B. and Ghoshal, S. (2014). The Strategy Process: Concepts, Contexts, Cases. 5th edn. London: Pearson Education
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- read business press articles and interpret them from a strategic perspective
- use a range of well-established tools and frameworks to analyse and assess an organisation's strategy;
- evaluate critically the results of strategic analysis to identify and prioritise strategic issues facing an organisation;
- use the same analysis to propose and assess strategic options to address strategic issues;
- compare and critique different theoretical approaches to strategic management;
- appreciate the complexity of strategic decision making and the limitations of the analytical skills developed in this module in fully addressing that complexity
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- select, organise and synthesise complex information
- draw on concepts, theories and frameworks to construct complex arguments
- organise and present orally and in writing an analysis as a considered viewpoint
- discuss and debate ideas from an informed perspective thereby contributing to (organisational) decision-making
- propose solutions to problems based on analysis and discussion/debate
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