Global Strategy - BUSJ9340

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2024 to 2025
Canterbury
Summer Term 7 15 (7.5) Paul Phillips checkmark-circle

Overview

Traditional narratives on strategy no longer fulfil the needs of today's student and global marketplace. You'll move beyond the goal of profit maximisation and focus upon value, learning how to use an array of basic strategy tools and techniques that will make you market ready for a graduate managerial position and an exciting and successful career.

Indicative reading

Notes

  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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