Do you aspire to lead in enterprise and drive a business to success from the top?
Our CMI-accredited MSc Management provides students with a solid foundation of management theory and practical managerial experience enabling them to take the lead in business around the globe.
In a post-pandemic world, now more than ever, organisations are crying out for high-calibre leaders to pull us out of the darkness.
As a Kent Business School student studying Management, you will learn what it takes to work and succeed in leadership across many sectors of business and industry, anywhere in the world.
On this flexible course, you are guided by our exceptional international teaching staff, many of whom are leading experts in their field of study, to secure a robust understanding of current and emerging international management concepts and theories across a plethora of business areas. You will also explore sustainable innovation and responsible management practices and the sustainable goals which affect how companies operate.
The Foundation Year aims to extend access to university education to students from a wide variety of educational backgrounds and age groups and prepares these students for our three or four-year degrees. On successful completion of your Foundation Year, you move on to the first year of our BSc (Hons) programme, with the option to undertake a Year Abroad or Year in Industry as part of your course.
On our flexible programme, you are able take a broad range of compulsory and optional modules in your first and second years. You then select from a variety of options in your final year of study.
At KBS, experience excellent opportunities to experience management in action through hands-on experience via in-class live case studies from our visiting industry experts, enterprise challenges and company visits. You also have an opportunity to gain entrepreneurial skills that will enable you to accelerate your innovative thinking into practice.
Kent provides a variety of employability opportunities for students during their studies. These range from short-term company internship opportunities to, voluntary work with local charities and University Business Societies. The central Careers and Employability Service also offers an exciting Employability Points Scheme. In addition to this, the Kent Business School specialised team of Employability experts provides support to all our students in personalised 1:1 meetings as well as online support via the Employability blog. Unique to KBS, our Alumni have access to all employability support for three years after their graduation.
In addition to your studies, our students can discover how to turn their ideas into a successful business at our ASPIRE centre, which provides practical advice and support to all entrepreneurially-minded students, and runs our Business Start-up Journey initiative.
Many of our students get involved with societies including the Kent Business Society, which in previous years has organised:
I felt truly inspired to pursue my own business!
~ James Grice, BSc Management
Kent Business School is dedicated to ensuring a positive experience for all our students, from induction to graduation, and beyond. As a Student Success school, we are committed to championing Equality, Diversity, and Inclusion, and warmly welcome students from all backgrounds.
Your experience is central to what we do, so we will listen to you every step of the way, through our robust Student Voice processes and mechanisms.
Alongside a world-class teaching and educational experience, KBS delivers a wide-ranging package of support, designed to ensure that you can maximise your time with us:
Our School is proud to be in the top 1% of business schools globally to hold accreditations from three large business organisations:
Our programmes offer world-class business education enabling transformative learning experiences built around the School’s fundamental values of sustainable innovation and responsible management practice. Our students are at the heart of all considerations and through engaging teaching, world-class research, professional partnerships and an international community, we create an exciting atmosphere in which to learn and thrive.
All of our programmes at Kent Business School address the challenges of modern global business and we aim to meet industry demands of producing quality graduates by ensuring we unlock our students’ potential, expand their thinking and nurture their talent.
Please also see our general entry requirements.
DDD
Mathematics grade 4 / C and English grade 4 / C
The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis.
If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.
The University will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF; OCR) on a case-by-case basis. Please contact us for further advice on your individual circumstances.
24 points overall or 12 points at Higher Level
N/A
If you are an international student, visit our International Student website for further information about entry requirements for your country. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.
Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.
Please see our English language entry requirements web page.
If you need to improve your English language standard as a condition of your offer, you can attend one of our pre-sessional courses in English for Academic Purposes before starting your degree programme. You attend these courses before starting your degree programme.
Duration: 4 years full-time
The Foundation Year aims to extend access to university education to students from a wide variety of educational backgrounds and age groups and prepares these students for our three or four-year degrees. On successful completion of your Foundation Year, you move on to the first year of our BSc (Hons) programme, with the option to undertake a Year Abroad or Year in Industry as part of your course.
The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
LZ033 - Introduction to European & International Business
LZ004 - Economics for University Study
LZ013 - Maths & Statistics for University Study
LZ052 - Business Analysis for Foundation Studies
After successful completion of the foundation year, you continue on to your Management course. If you wish, you may study a four year BSc Management with a Year Abroad or BSc Management with a Year in Industry.
Through this module, students will develop their analytical and problem solving skills to successfully complete other related modules on the IFP. The programme of study will be divided into lectures in calculus, algebra and statistics.
As part of the orientation process, students will take a pre-course test which, along with other factors, will determine whether they go into the upper or lower band. This will involve an in class test in the first week. Students will then be grouped according to their mathematical ability and academic focus. The teaching in the upper bands will be geared more towards systematically working towards a solution while that in the lower bands will deal with mathematical techniques.
The module will be divided into three main topics of study which are intended to challenge the student to ask questions about their social world and to explore their own individual and cultural experiences within a wider context. In particular, students are encouraged to examine their common-sense assumptions by 'thinking sociologically'. To do this requires not only the development of a sociological imagination but also the use of appropriate methodology and theoretical approaches. This course will introduce these skills to students through different topics. Studies begin with an exploration of the Sociological Imagination and follow on with Families and Intimate Relationships, Globalisation and Sex and Gender.
The module will deal with alternative solutions to the problem of resource allocation leading to consideration of the operation of the market mechanisms and how the decisions and actions of economic agents are co-ordinated. Economic systems will be evaluated including treatment of circumstances in which markets are considered to fail. Market failure will be analysed utilising the micro-economic techniques developed earlier.
The module will deal with alternative solutions to the problem of business resource allocation leading to consideration of the operation of the marketing function and how the decisions and actions of managers are co-ordinated. Operational systems will be evaluated including treatment of circumstances in which management techniques are considered to fail. Financial failure will also be analysed utilising the ratio analysis techniques developed.
Through this module, students will develop the transferable linguistic and academic skills necessary to successfully complete all the other modules on the IFP. The programme of study will cover academic writing, reading, speaking and listening skills.
Through this module, students will be given a broad introduction to the study of politics and international relations with particular emphasis on key debates within the discipline as well as contemporary events. Students will be introduced to the contested nature of politics before moving on to consider how political systems are formed, what major ideas are that drive them as well as the question of how we compare political systems. This will deepen into an examination of political ideologies as well as the role of the state and the nation.
Through this module, students will improve the transferable academic skills necessary to successfully complete their other modules on the IFP and to succeed on their future undergraduate programmes. The programme of study will cover the development of critical and analytical skills.
Students will attend regular seminars/workshops each week, focusing on furthering their academic skills. They will receive input on developing a research topic; writing and presenting a proposal; developing research questions; and engaging in reflection on the research and writing process. Students will also review how to write an annotated bibliography; briefly revisit how to plan and write an essay and how to undertake research; and practice presentation skills. They will have the opportunity to meet with their tutor regularly during the term for tutorials, to discuss their individual projects and progress on the module.
ThroThrough this module, students will develop the transferable linguistic and academic skills necessary to successfully complete all the other modules on the IFP. The programme of study focuses primarily on grammar, vocabulary and academic writing skills but will include all language skills.
The module begins with an intensive revision of language structures and goes on to embed these structures into academic writing. Students will learn key steps in the writing process and be introduced to a range of written academic genres. Throughout the module, students will also develop their academic vocabulary through reading and writing tasks specially designed for this.
This module introduces students to the study of psychology, with the aim of providing an introductory understanding of key topics within psychology and seminal psychological research. The module will explore psychology as a Science and the research methods common in psychological research. The lectures will cover some of the key concepts and findings in the study of consciousness, sensation, child psychology, motivation, emotion, memory and attitudes, group processes.
The module encourages students to explore classical concepts in psychology within the context of cutting-edge research and contemporary issues within modern society. There is a particular focus on how psychology and concepts within the subject can inform controversial issues in everyday society
Your first year is a compulsory introductory year, designed to provide you with a solid foundation in the understanding of management and related functions, such as marketing and human resource management, and contexts, financial management and aspects of global management.
The module introduces students to theories of management beginning with classical management perspectives through to contemporary management concepts. It will illustrate the continuities and transformations in management thinking throughout the 20th and 21st century. The main topics of study include: Scientific Management; Human Relations Approach; Bureaucracy and Post-Bureaucracy; The Contingency Approach; Culture Management; Leadership; Aesthetic Labour; Extreme Management.
So much of the world of business is based on quantitative information—sales, stock control, investments, loans, production levels, staffing numbers, share prices, interest rates, quality control, etc. etc. In almost any organisation where you work you must expect to deal with numbers. This module introduces you to the way you can make use of quantitative information through statistical analysis.
Topics may include:
* The nature and use of numerical information
* Summarising data
* Graphical representation of data: histograms, pie charts, cumulative frequency curves
* Measures of location and dispersion
* Probability, distributions and expected values
* Sampling and its uses
* The ?2 distribution, questionnaire analysis and contingency tables
* Correlation
The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.
An indicative list of topics is given below:
1. Globalisation
2. External environment in a cross-border context
3. Introduction to international trade
4. Introduction to international investment
5. Global finance
6. Technology,Innovation and sustainability
7. Introduction to international entrepreneurship
8. Social responsibility and ecological environment
9. Challenges, risks and change
10. variety of geopolitical country contexts
An indicative set of topics to be covered within the module are outlined below.
• Basic Spreadsheet Functionalities: Introduction to common spreadsheet features: workbooks, worksheets, menus, cells, rows, columns, data types, relative and absolute cell addressing, copying, basic formulae, naming cells, formatting, charts and graphs, printing.
• Data Management Facilities: sorting, filtering, data forms, pivot tables.
• What-If Analysis: scenario manager, goal seek, data tables.
• Basic Financial Analysis: Introduction to basic financial analysis and how to carry this out using spreadsheets: compound interest, discounting, NPV, IRR, loans and mortgages.
• Advanced Spreadsheet Functionalities: automating tasks and solving simple optimisation business problems.
The module will begin with an introduction to the link between business and accounting in order to show the value to the students of their having some knowledge of accounting. The module is designed to teach students how to prepare, read and interpret financial information with a view to their being future business managers rather than accountants.
The module will continue with a brief demonstration of double-entry bookkeeping. Students will not be examined on this, it is merely to put bookkeeping and accounting in context. Following on from this, students will be shown how to prepare financial statements from a trial balance and make adjustments to the figures given by acting on information given in a short scenario.
The regulatory framework of financial reporting will be considered as will the annual reports and accounts of a variety of organisations. The module will finish will an analysis of financial statements with students shown how to interpret data and make sensible recommendations
The module introduces to students the importance of marketing in competitive and dynamic environments.
The key indicative topics of the module are:
• The marketing role and concept
• Auditing the marketing environment as part of the marketing planning process
• Market segmentation, targeting and positioning
• Brand development and management
• Management of the marketing mix
o Product; including new product development and the marketing of services
o Pricing
o Promotion; including digital media, advertising, sales promotion, publicity, PR, personal sales
o Place
o Extended marketing mix; including people, physical evidence and process
• Ethical issues in marketing
This module provides fundamental knowledge of a range of business organisations, business purpose, ownership types and stakeholder influence. It further introduces organisational structures, functional areas and the impact of the external environment on business. Furthermore, this module introduces the many factors that shape the nature of organisations operating in an increasingly complex business environment such as innovation, internationalisation, entrepreneurship, and sustainability. Module participants explore this dynamic nature of business and consider successful existence within modern organisations through studying and applying employability skills such as leadership, teamwork, and resilience.
This module introduces students to economics in its two main components, microeconomics and macroeconomics. The module is designed to explain the main ways in which economists think about economic problems faced by individuals, firms, markets and governments. The module emphasises the use of basic economic concepts to business analysis.
The first part of the module focuses on explaining a selection of basic microeconomic topics including, the behaviour of individuals and firms; demand and supply of goods and services and determination of prices; costs in the short and long term and market structures. The second part aims to introduce the core of macroeconomic topics; for instance, macroeconomic objectives and trade-offs; unemployment; inflation; international trade; balance of payments and exchange rates; and the main types of economic policies that are implemented by governments. The attention is to understand the relevance of macroeconomics topics (e.g. interest rates, exchange rates, etc.) to business.
The module is self-contained to provide a basic understanding of simple economic concepts and debates. It is a suitable module for students interested in taking economics further, either as part of another degree programme or as part of a future professional qualification.
Your second year allows you to develop a more robust understanding of core management functions like Human Resource Management and Operations, while also focusing on empowering you to think critically about managing in ethical and sustainable ways
This module will introduce students to the key concepts of managing people involving and examination of organisational, management and human resource management theory and practice. This will be achieved through relating relevant theory to practical people and organisational management issues.
The key topics of the module are:
• The nature of human resource management
• Motivation in the workplace
• Work organisation, job design and flexible working
• Groups and team working
• Diversity in the workplace
• Recruitment & selection
• Learning and development
• Employee Involvement and participation
• Employee performance and reward
• Ethical HRM
This module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.
The module provides a broad, basic understanding of strategy and strategic management, on which further strategic analysis and exploration of strategic issues can be built. It introduces students to the key vocabulary, concepts and frameworks of strategic management and establishes criteria for assessing whether or not a strategy can be successful. It introduces students to frameworks for analysing the external and internal environments and to different theories of how these relate and of their impact on strategy formulation and implementation.
Students will learn how to identify strategic issues, develop strategic options to address them and decide which option(s) to recommend. Through theoretical readings and case studies, students will develop an appreciation of strategy in different contexts and from different perspectives and of the complexity of strategic decision-making. Students will enhance their ability to read business articles from a strategic perspective and to present strategic arguments in a structured manner
The aim of this module is to provide students with in-depth knowledge about the accounting and control systems businesses use for making managerial decisions. In particular, the module focuses on profit planning decisions and it gives students a thoughtful understanding of the functioning and range of financial controls managers use for making profit planning decisions, related to both the business as a whole and its segments. Students are expected to conduct a management project: they will prepare a business plan that takes into account strategic, marketing and financial aspects. The module also enables students to know how to use accounting and control tools to assess business performance, provide feedback and give recommendations for improvements aimed to create more socially responsible and sustainable businesses. As such, this module is core to the degree program, because it gives an introduction to three key areas: managerial decision making, performance management and organisational financial management.
Business ethics and sustainability are central to contemporary management and thus this module will explore the following topics:
• History, definitions and timeline of society's view on business ethics and sustainability
• Cross-disciplinary approaches to ethics and sustainability
• Role of globalisation, policy and culture
• Ethics and ethical dilemmas
• Change Management, Values, Governance and Leadership
• Sustainable Business Models
• Social Innovation
• Partnerships and collaboration
• Responsible Supply Chain Management
• Environmental Assessment Frameworks and Sustainable Management in practice
• Sustainable Supply Chain Management
• Innovation and creativity
• The role and responses of Corporations, SMEs, Public and not-for-profit organisations
Project Management aims to provide an understanding of the key concepts and practices within the context of the organisational setting and the wider business and technological environment.
This module aims to develop a critical understanding of project management to enable students to recognise the importance of the discipline in a variety of organisational and functional contexts. Students should develop a critical understanding of the concepts employed in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organisations.
Included topics of the module are:
• Project life cycles and alternative development paths;
• Feasibility studies;
• Time management;
• Project planning and control techniques, including Gantt charts, CPM;
• Resource planning;
• Quality Control;
• Project communication;
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations Management and to learn how to evaluate alternatives and make recommendations. Topics are likely to include:
• Strategic role of operations and operations strategy
• Design of processes and the implications for layout and flow
• Design and management of supply networks in national and international contexts
• Resource planning and management
• Lean systems
• Quality planning and managing improvement
The module helps prepare students to acquire and develop the employability and transferable skills necessary to search and successfully apply for work experience and graduate opportunities in the commercial and public sector and postgraduate study.
The curriculum builds on employability support offered at Stage 1 providing intermediate level knowledge and exercises in application writing, CVs, careers advice, interview and assessment centre techniques, numeracy and competency tests, and psychometric evaluation.
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:
• The nature of services and service strategy
• Service development and technology
• Service quality and the service encounter
• Project/Event management and control
• Managing capacity and demand in services
• Managing inventories
This module aims to provide students with understanding and experience of the theory and practice of marketing research. During the module students design and implement a marketing research plan, design a questionnaire, collect and analyse data, prepare an oral presentation and write a marketing research report.
The main topics of study are as follows:
• Introduction to marketing research: Defining and designing marketing research projects
• Understanding data: Secondary data and databases
• Primary data collection techniques.
• Questionnaire design
• Measurement and measurement scales and error.
• Sampling and sample design and error
• Entering and coding data with SPSS
• Data analysis techniques
• Communicating the results of marketing research.
This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.
The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.
Indicative topics are:
• Origins of diversity and equal opportunity in the workplace context;
• Social and psychological perspectives on workplace diversity;
• The UK and European diversity contexts;
• Business benefits case and social equity case of managing diversity;
• The legal framework for diversity;
• Organisational approaches to diversity;
• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;
• Diversity management in an international context
Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.
This module introduces students to core concepts and theories about consumer behaviour, including individual and organisational perspectives. It is based around understanding the critical application of sociological, economic, socio-psychological and psychological concepts to and theories to consumption.
Indicative topics are:
• Consumer Research Philosophies: What is a consumer?
• Culture: Components of Culture, myths and rituals
• Marketplace cultures
• Dark Consumption and Ethical Consumption
• Personality, Identity and the Self
• Motivational Theories
• Learning Theories
• Organisational Buying Behaviour
This module introduces students to the nature of research and the business consultancy processes involved in carrying out research and consultancy in an area of management, technology and enterprise. The module prepares students for their respective independent research work in an organisational or industry context; and for undertaking management interventions in the workplace.
Indicative topics may include:
• Research approaches, Philosophy of thinking and claims; and key methodologies of research.
• Research and consultancy project designs and methodologies (case study, survey, etc):
• Formulating research & consultancy aim(s) and objectives;
• Nature of consultancy and consultancy approaches/interventions;
• Data collection and analysis
• Role of management consultancy;
• Research reports and proposal writing, research ethics and project planning.
• The management consulting process;
• Control and communication in management consultancy
• Strategy problem solving skills;
• Ethical management consultancy
Your final year has a greater focus on capstone management modules such as leadership and management development, entrepreneurship, business strategy and innovation. Here you may pick from a wide range of option modules covering exciting areas including digital marketing, data analytics, cross-cultural management and the psychology of the workplace.
The module aims to develop critical appreciation of the management activities and leadership skills required in dynamic organisations operating in both national and international contexts. Current theory and research on the role which appropriate leadership behaviours can play in improving managerial and organisational effectiveness is explored. In addition a core feature of the module is student engagement in a range of individual and group development activities and their subsequent self-reflection on their progress and ongoing development needs. In doing so the module aims to develop self-awareness and emotional intelligence in the practice of management, as well as promoting the importance of personal strategies relating to career management, and individual leadership behaviour.
Areas to be covered will include:
• Review of Management Activities and Roles: Planning and decision making, organising and resourcing, controlling and accountability including performance management responsibilities.
• Leadership v Management: Consideration of the differences in these roles within organisations.
• Development of Leadership Theories: From transactional to ethical, authentic and transformational leadership approaches and models of 'leaderful' practice.
• Strategic leadership: Business values, organisational culture(s) and business ethics.
• Leadership in Different Cultures: International perspectives on leadership behaviour and effectiveness; communicating across cultures.
• Managing Self: Self-concept; impression management, networking; organisational power and politics; career development strategies.
• Managing & Influencing Others: Emotional intelligence, assertiveness, ethical power and influence strategies, delegation, empowerment and trust.
• Managing & Leading Teams: Creating high performance teams; team roles; stages of group formation/team life cycle; team building.
This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:
• Broader application of entrepreneurship
• Co-creation as a new form of generating value in an innovation ecosystem.
• Managing innovation entrepreneurially
• Entrepreneurial opportunity
• Entrepreneurial Motivation
• Entrepreneurial Marketing
• Entrepreneurial Finance – Finance fuels entrepreneurship.
This module extends students' knowledge and understanding of strategic management and strategic issues. It introduces a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies in the face of uncertainty, global strategies, knowledge-based strategies, strategies where profit is of secondary (or no) importance.
The aim of this module is to provide students with (1) a systematic understanding of how information technology is driving business innovation, (2) the methods and approaches used by managers to exploit new digital opportunities, and (3) an appreciation of the knowledge and skills needed to manage the business innovation. By the end of this module, students will be equipped with the necessary knowledge and tools to deal with current business issues including digital transformation and emerging business models via technological innovations.
The module helps prepare students to acquire and develop the employability and transferable skills necessary to search and successfully apply for work experience and graduate opportunities in the commercial and public sector and postgraduate study.
The curriculum builds on knowledge and experience gained in related employability modules delivered at Stages 1 and 2, providing further guidance and more advanced practical exercises in application writing, CVs, careers advice, interview and assessment centre techniques, numeracy and competency tests, and psychometric evaluation. The aims here are to support students during their final year in applying for good graduate jobs and MSc degree programmes.
Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:
• The nature of services and service strategy
• Service development and technology
• Service quality and the service encounter
• Project/Event management and control
• Managing capacity and demand in services
• Managing inventories
This module focusses on performance management activities undertaken by both line managers and functional HR managers in organisations in a variety of contexts (such as private, public and voluntary sector) and geographical settings (domestic and international). The aim of the module is to analyse organisational processes and practices pertaining to the optimisation of employee performance and managing related aspects of the employment relationship. Underpinning theories/principles related to this module arise mainly from psychology and organisational behaviour origins, and will include critiques from a variety of appropriate perspectives such as ethical, unitarist, pluralist, and labour process perspectives. A key aspect of the module is to develop students' conceptual and practical skills in managing employee performance.
The module will focus on practical applications of analytical methods in the context of HR processes. Participants will acquire an understanding of quantitative methods important for prediction and evaluation. Statistical techniques will be applied to analyse a range of employee characteristics and HR processes in view of their optimisation and contribution to employee well-being and firm performance.
Indicative topics of study are:
• Introduction to People Analytics
• HR Systems, Data Databases and their usage
• Statistical methods for prediction and evaluation
• Analytics for diversity management
• Analytics for employee attitudes and perceptions
• Analytics for managing employee turnover and performance
• Analytics for managing recruitment and selection
• Analytics for training, learning and development
• Critical People Analytics – data privacy, transparency, security and ethics
The module looks at how digital marketing applications can be used by modern organisations. The module considers the fundamental technologies that support digital marketing along with the regulatory and societal challenges that must be taken into account, for example, privacy and data protection. The methods available to attract customers through digital marketing are covered making a distinction between paid methods, such as sponsored search, and non-paid methods, such as an organisation's own social media assets. Issues around loyalty are considered especially in the context of falling search costs which enable customers to switch providers.
The unique nature of digital products, for example music downloads or video streaming, are outlined with the marketing challenges and opportunities this presents. The module stresses the importance of implementation, using applied examples, and the uncertainty involved.
Indicative topics are: The digital marketing environment; Enabling technologies for digital marketing; Website design, implementation and analysis; Social media; Social commerce; Customers in the Internet age: knowing, reaching & retaining the customer; Network effects and versioning; Loyalty, Customer Relationship Management and Data Mining; E-Marketing campaigns; Brands in the Internet age; Data protection, privacy and legal issues; Digital marketing and globalisation
This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.
The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.
Indicative topics are:
• Origins of diversity and equal opportunity in the workplace context;
• Social and psychological perspectives on workplace diversity;
• The UK and European diversity contexts;
• Business benefits case and social equity case of managing diversity;
• The legal framework for diversity;
• Organisational approaches to diversity;
• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;
• Diversity management in an international context
The aim of this module is to provide students with in-depth knowledge about the accounting and control systems businesses use for making managerial decisions. In particular, the module focuses on profit planning decisions and it gives students a thoughtful understanding of the functioning and range of financial controls managers use for making profit planning decisions, related to both the business as a whole and its segments. Students are expected to conduct a management project: they will prepare a business plan that takes into account strategic, marketing and financial aspects. The module also enables students to know how to use accounting and control tools to assess business performance, provide feedback and give recommendations for improvements aimed to create more socially responsible and sustainable businesses. As such, this module is core to the degree program, because it gives an introduction to three key areas: managerial decision making, performance management and organisational financial management.
This module will explore more advanced management and organisational theory to facilitate students' examination of the challenges that face managers in contemporary organisations. As well as considering these challenges from a mainstream managerial perspective, the module will also draw on the perspective of critical management studies as a means of providing an alternative viewpoint on contemporary management issues. Indicative areas to be covered may include:
• Identity in organisations and how the construction and performance of it requires managers to cope with existential challenges around anxiety and freedom.
• The uses and abuses of managerial power and the inequality and insecurity that comes with it.
• Neoliberal capitalism and its various consequences for organisational life.
• Pressures to make organisations more sustainable, socially responsible, equal, diverse, and fair.
• Organisational cultures based on entrepreneurialism.
• The performance of gender in organisations.
• New organisational forms and their emphasis on Speed.
• The intensification of the control of Bodies, Spaces, and Time in contemporary organisations.
This module will introduce students to the key concepts of managing people, involving an examination of organisational, human resource management and industrial relations theory. This will be achieved through relating relevant theory to practical people and organisational management issues.
Topics of study are:
The theory of strategic HRM; Strategic HRM and Business Strategy;
Strategic HRM and Organisational Performance;
Strategic employee involvement and participation;
HRM in the public sector;
HRM in Small and Medium Enterprises;
HRM in the voluntary sector;
Strategic HRM in the international context.
Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.
The module aims to provide a critical understanding of the challenges of managing creativity and innovation within contemporary organisations. The experience of work and employment, management practices are affected by rapid technological change, intensifying global competition and changing demographic profiles and values of the work force. Contemporary organisations are pressurised to tackle these developments through creativity, innovation and new organisational forms. This module examines the nature, antecedents, processes and consequences of creativity and innovation and their complex links with organisation, while also exploring major social and technological changes relating these to organisational creativity and innovation. Students will be introduced to the main concepts and theories on creativity, innovation and organisation through readings and discussions of the main themes and debates in the field. Case studies will be used to illustrate how these concepts are connected together and how they could impact upon management decision making within contemporary organisations. Students will be encouraged to explore some of the most notable historical and contemporary shifts in media and technology and discover how new organisational forms and methods have been devised to exploit them. They will develop awareness for the cross-fertilisation between disciplines in analyzing the dynamics of creativity, innovation and organisation and their complex relationships.
Topics include:
• Conceptual foundations of creativity, innovation and organisation
• Personality and individual creativity
• Organisational creativity and innovation
• Cognition, knowledge and creativity
• Models and processes of innovation
• Organisational culture and systems for supporting creativity and innovation
• Leadership and entrepreneurship
• Creative organisations across fields/ industries
• Socio-technological change and new forms of organisation.
This module offers a comprehensive introduction to the area of cross-cultural management research. Based on a critical analysis of the assumptions underlying various approaches to studying national cultures, frameworks are applied to understand cross-cultural issues managers in international organisations may face. Indicative topics are:
• Management and culture
• Different approaches to cross-cultural management
• Cultural-frameworks and its application
• Roles of the global manager
• Global management challenges
This module presents an overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. Many work places operate sophisticated and expensive systems for assessing the costs and benefits of various workplace elements but often do not extend this to the management of employees. This module aims to demonstrate the benefits of having a comprehensive understanding of the role psychology can play in the management of people in contemporary organizations. Indicative content includes:
• Work psychology
• Individual differences and psychometrics
• Best practice personnel selection
• Stress and well-being
• Motivation
• Stereotypes and group behaviour
• Leadership and diversity
• The dark side of personality
• Political behaviour in the workplace
• The psychology of entrepreneurs
• Using work psychology to enhance employability
International and Comparative Human Resource Management aims to provide an analysis of the HRM systems in seven countries: USA, Germany, Sweden, France, Italy, China and India. Students will be introduced to the main concepts and theories through readings and discussions of the main authors in the field.
Within a broad historical context, an international comparative approach will be adopted to consider the development of the relationship between national governments, employers and trade unions. This will include an investigation of the development and decline of employment relations systems and the emergence of human resource management.
This module will allow students to work on a substantive piece of research which will allow them to frame and prioritise real business problems using well known fields and frameworks within academic business and management disciplines.
• Developing important research questions in the area of business and management
• Literature search and review
• Understanding different research designs used in business and management research projects
• Collection, use and analysis of secondary and primary data
• Developing Analytical and Critical Thinking in using theory and data to frame and address business and management problems
• Preparing and structuring the Business/Consultancy Project
• Referencing, Citations and Developing writing skills
• Communication and Presentation skills
The aim of this module is to equip students with basic knowledge of analytics tools to analyse and interpret data, forecast future trends and optimise decisions in many areas of business, including operations, marketing and finance.
The module covers two indicative themes as follows:
1. Predictive analytics. In this part of the module, students will learn approaches to extract information from existing data sets in order to determine patterns and predict future outcomes and trends. Approaches include regression analysis, forecasting techniques, simulation and data mining.
2. Prescriptive analytics. In this part of the module, students will learn how to develop optimisation models to support business decision making. Students will be guided through demonstrations involving a variety of business problems, including transportation, assignment, product mix and scheduling problems.
The aim of this hands-on and highly practical module is to introduce students to the power of data intelligence in transforming the way businesses operate. Students will learn how to develop a successful big data strategy and deliver organisational performance improvements through the use of data analytics. Students will have hands-on exercises primarily based on spreadsheet tools such as Excel and will gain a basic knowledge of coding tools such as Python.
Indicative topics covered in the module include: business intelligence principles, data visualisation and dashboards, data warehouse and integration, artificial intelligence in business applications, big data, social network analysis, text mining, and participatory approaches for problem structuring.
Students will be exposed to a variety of case studies which demonstrate how pervasive data intelligence and analytics have become in every industry and sector, including examples from supply chain management, transport, marketing, finance, healthcare, and human resources. By the end of the module, students will have an understanding of how specific companies use big data and a grasp of the actionable steps and resources required to utilise data effectively.
The 2021/22 annual tuition fees for this programme are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
Search scholarshipsKent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence.
The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.
We use a variety of teaching methods, including;
Classroom-based learning is supported by the latest online technologies and learning platforms.
Your progress is assessed through coursework and exams. Coursework takes a variety of forms and includes;
Exams are individual written assessments tested under time-controlled conditions.
As part of your studies it is also possible to take a foreign language module in stage 1 and for students going on a Year Abroad in year 1 and 2 subject to programme requirements. Alternatively, our university also offers language courses as part of extra-curricular activities.
To proceed to the next year you must achieve satisfactory results. Your final degree is based on marks gained in the second and third years (and Placement Year/Year Abroad if chosen) and credits which you build up throughout the whole programme
Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
For graduate prospects, Business and Management Studies at Kent was ranked 22nd The Complete University Guide 2021.
For graduate prospects, Business and Management was ranked 22nd in The Complete University Guide 2021.
Our Management graduates find work in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including:
Many of our students also stay local and find job opportunities regionally in small and medium firms or even set-up their own businesses as well-equipped entrepreneurs.
The Backpack to Briefcase scheme provides bespoke career and skills development events and activities for all Kent Business School students. Available from the first year through to graduation, Backpack to Briefcase is designed to prepare you for a successful career after university.
To help you appeal to employers you will graduate with a solid grounding in core business management concepts, theories and skills in a global context but also key transferrable skills such as critical reflection, cultural awareness, creativity and innovation, effective time-management and productive teamwork as well as enhanced confidence, intellectual curiosity and resilience. As a KBS graduate you will be able to demonstrate to your employer how you have developed The Grad Goals.
You can also gain skills by signing up for one of our Kent Extra activities, such as adding much-sought-after analytical skills or computing skills to your degree via Kent’s Q-Step Centre.
Kent Business School has an excellent international reputation and good links with businesses locally and globally. Our qualified careers practitioners provide support to all business undergraduate students for up to three years after graduation.
In addition, Careers and Employability Service at the University, can also provide advice on how to apply for jobs, write a good CV or perform well in interviews.
This programme is accredited by the Chartered Management Institute (CMI).
As a student at Kent Business School, you have the opportunity to gain the Chartered Management Institute’s (CMI) Level 5 Professional Qualification in Management and Leadership alongside your degree. CMI qualifications are highly sought after by employers. You will gain access to exclusive CMI networking events and resources, have the opportunity to attend lectures from top-level CMI industry-expert members and fast track into the next stage of training. CMI is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. The CMI is the only organisation awarding Chartered Manager status, the hallmark of any professional manager, and encompasses a membership community more than 100,000.
This course page is for the 2021/22 academic year. Please visit the current online prospectus for a list of undergraduate courses we offer.
T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk
Discover Uni is designed to support prospective students in deciding whether, where and what to study. The site replaces Unistats from September 2019.
Discover Uni is jointly owned by the Office for Students, the Department for the Economy Northern Ireland, the Higher Education Funding Council for Wales and the Scottish Funding Council.
It includes:
Find out more about the Unistats dataset on the Higher Education Statistics Agency website.
