Emerging markets such as China and India are an exciting and fast-changing part of global business. How can investors enter these key markets and grow successful businesses? You'll understand why multinational firms internationalise and expand into Emerging Markets, the key characteristics of emerging markets and how to grow sustainable business there. You'll analyse emerging markets in detail and develop your capacity to evaluate risks and rewards to investing in them.
Total contact hours: 21
Private study hours: 129
Total study hours: 150
Main assessment methods
Individual report (2,000 words) (40%)
Examination, 2 hour (60%)
Reassessment method:
100% Exam
Cavusgil, S. T., Ghauri, P. N. & Akcal, A. A. (2013) Doing Business in Emerging Markets, 2nd edition, London: Sage
Ciravegna, L, Fitzgerald, R. and Kundu, S.K. (2014) Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy. Upper Saddle River, NJ: FT Press
Khanna, T. and Palepu, K.G. (2010) Winning in Emerging Markets: A Road Map for Strategy and Execution, Boston, Mass, Harvard Business Press
Merchant, H. (2015). Competing in Emerging Markets: Cases and Readings, 2nd edition. New York: Routledge
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- explain what is unique about the business context of emerging markets, identify the opportunities and threats in operating in these markets and develop familiarity with a number of key developments determining the business environment (such as trade barriers, political and social) in emerging markets
- develop an in-depth understanding of the fundamental shift in international economic and business development focus to emerging markets, including, but not limited to, countries such as Brazil, Russia, India and China (BRICs)
- relate to and understand the distinguishing features and challenges posed by operating in emerging market economies
- explore the relationship between risk and reward in the development of strategies in an uncertain emerging market environment
- evaluate the appropriateness of establishing a venture in an emerging market using analysis derived from their increasing understanding of the context-specific challenges of doing business in emerging markets
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- develop problem-solving and decision-making skills using relevant qualitative and quantitative skills
- build on concepts, theories and techniques introduced in the first year of study
- develop critical thinking skills and competencies through the use of contemporary International Business literature available in core texts and other relevant sources to aid the development of knowledge and understanding
- develop the ability to structure and develop appropriate and effective communication, critically and self-critically.
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.
