European economic integration is hugely impactful on business globally. To be successful in business in Europe, you need to learn how to adapt and thrive in the European single market. By exploring case studies of EU policies and their impact on European business, you will develop your business skills and knowledge within a European context. This means you will be ready to not only bring success to businesses operating within Europe, but you'll be prepared to take advantage of emerging opportunities for business as the European Union itself develops. Beyond policy, you’ll explore working across cultures, the EU is a diverse market, so working across different business cultures will put you in the driving seat of your career, giving your opportunities to thrive in Europe, and globally.
Total contact hours: 43
Private study hours: 257
Total study hours: 300
Main assessment methods
Group Presentation (10%)
Individual Essay (3,000 words) (15%)
Individual Report (3,000 words) (15%)
Exam, 3 hours (60%).
Reassessment methods
100% Exam
Daniels, J., Radebaugh, L. & Sullivan, D. (2012), International Business, Environments and Operations. 14th. Ed. Prentice Hall.
Deresky, H. (2010), International Management: Managing across borders and cultures, 7th. Ed. Pearson.
El-Agraa, A. (2011), The European Union, Economics and Policies. 9th Ed. Cambridge University Press.
Johnson, D. & Turner, C. (2006) European Business. 2nd. Ed. Routledge (ISBN 9780415351355)
Johnson, G., Scholes, K. & Whittington, R. (2010), Exploring Corporate Strategy. 9th. Ed. Prentice Hall.
Kotler, P., Armstrong, G., Saunders, J., & Wong, V., (2013) Principles of Marketing, 6th. Edition. Prentice Hall.
See the library reading list for this module (Canterbury)
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- understand the nature and characteristics of the European business environment; specifically the size and structure of European business and the dynamic PESTEL environment;
- examine the historical development of the European Union and analyse its political and institutional framework; specifically the scope and power of the governing institutions;
- identify, analyse and evaluate the impact of EU policies on the operations of European businesses; specifically the Single Market and Single Currency, EU Competition and Social Policies, External Trade Policy, Regional and Industrial Policies;
- analyse and evaluate alternative business strategies used to identify and access EU markets; specifically the use of market intelligence, screening and mode of entry selection;
- examine different European business cultures and analyse alternative management styles; specifically the managing of cultural diversity and management practice within a European business environment.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- research and present a formal seminar paper, as part of a small team, inclusive of visual aids and supporting handouts;
- solve business-related problems within a case-study framework;
- research and write a formal report on a European business development topic;
- demonstrate effective communication, orally and in writing, using a range of media which are widely used in business.
- conduct research into business and management issues, either individually or as part of a team
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