Make yourself an invaluable team member when you become the expert in identifying innovative solutions to business problems. You'll cover the core concept of data analytics, including data management, descriptive statistics, inferential statistics, exploratory data analysis, regression modelling, machine learning, programming data-driven solutions and developing data-driven recommendations.
You'll gain experience of using an industry standard programming language and graphical user interface (GUI) tools. By learning about the range of factors affecting a business and the statistical tools that a business can use to help with decision-making and planning, you’ll develop the ability to be commercially aware and be more confident to contribute to discussions about issues affecting business and how to respond.
Total contact hours: 23
Private study hours: 127
Total study hours: 150
Nor available to short-term or exchange students
Main assessment methods:
Individual report, 2500-3000 words (60%)
MCQ Online moodle test (15%)
Seminar Groupwork (15%)
VLE Employability Award (10%)
Reassessment method:
100% coursework
Cottrell, S. (2015) Skills for Success: Personal Development and Employability London: Palgrave Macmillan
Lumley, M., and Wilkinson, J. (2014) Developing Employability for Business, Oxford: OUP
Wetherly, P. and Otter, D. (2018) The Business Environment: A Global Perspective, Oxford: OUP
Worthington, I, Britton, C., Thompson, E. (2018) The Business Environment: Themes and Issues in a Globalizing World, Pearson
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate knowledge and understanding of a variety of business types and functions.
- Demonstrate knowledge and understanding of major forces that shape the world of modern business such as innovation and knowledge creation, technology, ethics and sustainability, internationalisation, and
entrepreneurship.
- Evaluate the business environment in terms of key PESTEL influences as well as major forces shaping business developments such as sustainability, innovation and internationalisation from the perspectives of
managers from various management career contexts.
- Demonstrate knowledge and understanding of theories underlying key employability skills.
- Use theory to inform practice by analysing and reflecting on a range of key employability skills in the context of personal development and business management.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Research topics independently to extract and synthesise information from a range of academic and online sources to formulate and support a well-reasoned and structured line of argument.
- Make sound judgements to distinguish between fact and opinion; relevant and irrelevant information, and between opposing views based upon conflicting evidence.
- Demonstrate and enhance leadership, communication, and teamwork skills
- Exercise personal responsibility.
- Relate knowledge of theory to practice and experience to enhance employability.
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