Business and Marketing
with a Year in Industry
Develop the creative and analytical skills to influence people's decisions.
Develop the creative and analytical skills to influence people's decisions.
Think you've found the right course? We still have spots available through Clearing. Apply now to secure your place and join our dynamic and welcoming community at Kent this September.
Apply nowIf you’re creative and have great communication skills with an interest in business then this course is for you.
A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too.
This course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context.
You take a year in industry following your second year of study, enabling you to apply your expertise in a work setting and earn a salary, too.
You’ll learn through a mix of lectures, seminars, and practical sessions delivered by our world-leading academics giving you the right mix of skills to succeed no matter your career path.
Gain the skills you need to stand out from the pack. Employability is at the heart of everything that we do for you.
Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.
Take a ‘selfie year’ and bring your business ideas to life at our aspire centre.
Marketing is ranked 12th in the UK for graduate prospects in The Complete University Guide 2024.
Our expert teaching staff appear in the top 2% of researchers worldwide.
At Kent, you’re more than your grades. We look at each student’s circumstances as a whole before deciding whether to make an offer to study here. We also take this flexible approach when we receive your exam results.
Check our Clearing vacancy list or call us now +44 (0)1227 768896 to find out if we have a course that’s right for you. See our Clearing website for more details on how Clearing works at Kent.
This module listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.
Your first year is designed to provide you with a strong foundation in business practices, covering many topics including accounting and management. With an ever-changing international environment, you’ll gain an understanding of the challenges faced by global businesses and explore strategies to meet them. You’ll also start focusing on digital marketing and gaining skills in analysing business data.
The process of leading employees – or managers – and helping them and yourself to be creative is very interesting.Jacquelynn Coughlin
During the second year of your degree, you’ll delve further into marketing and the different ways it can make a business stand out. You’ll learn to manage a brand, develop a strategy, and conduct market research to inform good decision making. Through study of business ethics and sustainability, digital marketing strategy, branding, and consumer behaviour, you’ll become confident and effective in applying your knowledge to contemporary business situations.
All students spend a year in industry in the UK or internationally, supported by a dedicated Employability and Placement teams. The programme is designed to ensure that students gain experience in the functional areas and industries of their choice. For students taking one of the specialist pathways, our strategic partnerships provide opportunities for placements in specific areas.
Unique to KBS, students can take a Self-Employed Placement year during which they develop their initial business idea into a feasible business plan. The ‘Selfie’ programme students are supported by an in-house entrepreneur who acts as their specialist mentor.
The placement allows you to experience, first hand, many of the issues addressed in the taught programme and to use the tools, techniques and applications in a real business setting. It will become a vital component of your CV and will give you a distinct advantage over other business graduates.
The Year in Industry to which the module relates provides a structured opportunity to combine appropriate developmental work experience or entrepreneurial activity with academic study. The Year in Industry experience allows students to develop and reflect on managerial and / or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of their main programme. Where relevant, they develop, reinforce and apply professional and / or technical expertise in an employment or entrepreneurial context.
The ability to integrate this work based learning with the modules of Stages 1, 2 and 3 is a high level cognitive task. The particular combination of the student's degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of each Year in Industry unique. The unifying features, with which the project for this module is concerned are integration of theory and practice, and the development of the student as an independent learner and reflective practitioner.
This background is why the report for the module has to be linked to the Year in Industry portfolio.
The assembly, content and organisation of this activity are assessed in BUSN6990 Year in Industry Experience. This module assesses how effectively the student can use this to demonstrate integration of theory and practice, self-assessment of achieved learning and reflection on this.
The Year in Industry experience provides you with a structured opportunity to combine work experience or entrepreneurial activity with academic study.
The Year in Industry allows students to develop and reflect on managerial and/or professional practice in real and often complex situations, and to integrate this with the study of the relevant subject(s) of your main degree programme.
Where relevant, students develop, reinforce and apply professional and/or technical expertise in an employment or entrepreneurial context. The placement portfolio requires students to document their experiences in relation to both their university studies as well as to a wide range of employability skills.
In addition, the portfolio allows demonstration of professional development through the collection and presentation of relevant evidence.
To be able to undertake this module it is necessary for the student to secure a placement or to have validated a Business Start-Up during Stage 2.
The Business Start-Up should build on the student's planned business activity as developed and validated by the ASPIRE Business Start-Up Journey.
The particular combination of the student’s degree programme and choice of modules together with the great variety of increasingly diverse Year in Industry situations make the "curriculum" of the Year in Industry essentially unique.
This module documents and assesses the evidence of Year in Industry learning being achieved.
In your final year, you’ll learn about essential topics including the role of marketing in society, using social media analytics, and marketing across international boundaries. There’s an exciting range of optional business modules for you to choose from, so you’ll be able to tailor your course to your aspirations. You’ll also grow your employability skills with our specially designed modules and extensive support.
Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation through lectures, seminars, presentations and computer-based simulations.
Your progress is assessed through a mix of coursework – including reports, essays and presentations - and exams. Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study.
As part of your studies it is also possible to take a foreign language module in stage 1 and for students going on a Year Abroad in year 1 and 2 subject to programme requirements. Alternatively, our university also offers language courses as part of extra-curricular activities.
Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.
For programme aims and learning outcomes please see the programme specification.
Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including:
The 2024/25 annual tuition fees for this course are:
For details of when and how to pay fees and charges, please see our Student Finance Guide.
For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.*
The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.
Fees for undergraduate students are £1,850.
Fees for undergraduate students are £1,385.
Students studying abroad for less than one academic year will pay full fees according to their fee status.
Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details.
We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.
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